A Profoundly Value-First Blog

21 min read

Value Creator Stage: Why “Closed Won” Isn’t the Finish Line

In this episode of Value First Data, Chris and Klemen unpack one of the most misunderstood moments in the revenue journey: the Value Creator stage. They explore why “Closed Won” is actually the most dangerous phrase in go-to-market, how data and AI... Read More

28 min read

When Pipelines Break: How Misaligned Stages Create Chaos (and How to Fix It)

In this episode, Chris and Zach unpack one of the most pervasive RevOps issues: overcomplicated pipelines. They explore how deals get bloated with unnecessary stages, why teams accidentally misuse objects, and how leaders can rethink their CRM... Read More

16 min read

Building Capability With AI: A Week of Coding, Learning, and Unlocking New Creative Power

Over the past week, a simple spark—trying Claude Code for the first time—turned into a full creative surge as Chris built, broke, fixed, and shipped two live applications while discovering what’s now possible when AI becomes your dev team.This... Read More

18 min read

Making Sense of Buyer Intent, Signals, and the Real Human Journey in HubSpot

In this episode, Chris and Danielle Urban break down one of the most misunderstood concepts in modern go-to-market strategy: buyer intent. But instead of treating intent data as a shortcut to “more leads,” they explore how signals fit into a much... Read More

25 min read

Fostering Authentic Connection in a Post-Hierarchy Organization

In this episode of Value First Leadership, Chris and Tony dive into one of the hardest (and most critical) commitments in modern leadership: replacing formal hierarchy with authentic human connection. They explore how conversational leadership,... Read More

35 min read

Badass + Softie: Why the Leaders of the Future Must Be Both

In this conversation, George Thomas and Dr. JJ Peterson, two deeply human leaders unpack one of the most misunderstood tensions in modern leadership: the belief that you must choose between being soft-hearted or ambitious. Dr. Peterson shares... Read More

15 min read

AI Abundance, Human Insight, and the Race to Build the Future

How robotics, health tech, and agentic design are redefining what’s possible—with a little help from sugar detoxes and Tony Stark moments. Read More

6 min read

How to Build a Unified Customer View (That Actually Works)

Most companies agree that having a “unified customer view” is a great idea—but few can describe what it actually means, let alone achieve it. In this episode of Value First Measurement, Chris and Danielle unpack what it really takes to bridge legacy... Read More

26 min read

The End of the Leads Trap: Reclaiming Humanity in Modern Business

In this episode of Value First Humans, we explore how businesses can escape the “leads trap” — the habit of reducing people to metrics — and return to genuine, human-centered growth. Chris and George unpack what it means to honor human wholeness in... Read More