3 min read
Unlocking HubSpot's New Event Tracking Features: A Comprehensive Guide
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Understanding HubSpot's Event Tracking Updates With the announcement of three major behavioral tracking updates at INBOUND 2025, HubSpot has taken...
4 min read
Introducing Profoundly Labs: Where HubSpot Expertise Becomes Collective Intelligence
Today marks a pivotal moment in the Profoundly journey. We're not just adding new features—we're launching an entirely new way for HubSpot experts to...
3 min read
Benefits of Multi-Touch Attribution in HubSpot
Why Multi-Touch Attribution is Essential for Modern Marketing In today's complex marketing landscape, understanding the myriad interactions a...
3 min read
Avoiding A Lead Magnet Trap with Value-First Content
The Downside of Gated Content: Understanding the Lead Magnet Trap In the realm of digital marketing, the use of lead magnets has become a standard...
2 min read
Transforming "Go-To-Market" strategies: The Value-First Measurement Approach
The Case for Value-First Measurement in GTM In today's rapidly evolving market landscape, traditional measurement approaches in Go-To-Market (GTM)...
2 min read
Effective Communication Strategies in the Age of AI
The Evolution of Communication Strategies with AI In the ever-changing landscape of communication, AI has emerged as a transformative force....
3 min read
Harnessing AI to Augment Human Skills in HubSpot
Discover how integrating AI with human-centric methods is revolutionizing the HubSpot ecosystem The Evolution of AI in the HubSpot Ecosystem The...
3 min read
Leveraging "LinkedIn Live" for Authentic Audience Engagement
The Power of Consistency: Showing Up Every Day Consistency is key when it comes to building a dedicated audience on LinkedIn Live. By showing up...
2 min read
How to Enhance Sales and Onboarding: HubSpot and Arrows Integration
The Power of Integrating Arrows with HubSpot Integrating Arrows with HubSpot brings a new level of efficiency and effectiveness to sales and...
2 min read
Best Practices on How to Delegate Workflow and Avoid Stepping on Toes in HubSpot
Discover how to streamline your sales territory management using HubSpot to prevent leads from slipping through the cracks and improve team...