February 24, 2026 HubSpot Updates - Throttle Marketing Email

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February 24, 2026 HubSpot Updates - Throttle Marketing Email

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HubSpot Platform Updates: Email Throttling, Emailable Contact Visibility, Bulk Association Management, and More

On February 24, 2026, HubSpot released ten platform updates spanning email deliverability controls, segmentation visibility, CRM data management, workflow automation, and event functionality. The standout addition is a new email throttling capability that lets marketers control send rates for campaigns, alongside several updates that address long-standing data quality and automation gaps.

This batch reflects a continued focus on operational reliability and data accuracy, with multiple updates targeting the everyday friction points that administrators, marketers, and sales teams encounter when managing campaigns, workflows, and CRM records at scale.

Platform Updates Detailed

TikTok Integration for Social Media Management

HubSpot has updated its TikTok integration for social media management, now including a link to the official knowledge base article for the beta. The integration, available in private beta for Marketing Hub Professional and Enterprise users, enables users to connect TikTok accounts to draft, schedule, and publish TikTok videos, monitor and reply to comments and mentions, and analyze TikTok organic social performance within HubSpot.

Why It Matters: Bringing TikTok into HubSpot's unified social media toolkit allows marketing teams to manage their presence across all major social networks from a single platform, reducing the need for separate tools and improving cross-channel reporting consistency.

For more details, visit: TikTok Integration for Social Private Beta

Quote Associations to Custom Objects

Users can now associate quotes with custom objects, available across all tiers. For example, if a business has created a custom object for a specific product category, each quote can be linked to the relevant custom object record to ensure the quote reflects the correct configuration.

Why It Matters: Linking quotes to custom objects keeps related data in one place, making it easier to reference quotes directly from custom object records and ensuring accurate reporting for businesses with complex data models. The association can be configured directly in the data model builder.

For more details, visit: Quote Associations to Custom Objects

Notion Integration via Data Sync

A new two-way data sync app with Notion is available in private beta. The integration mirrors the capabilities found in HubSpot's existing data sync apps, automating the synchronization of data fields and objects between Notion and HubSpot with customizable field mappings, filter settings, and real-time updates. Additionally, Notion is available as a source in Data Studio, where teams can ingest Notion databases into a pre-CRM workspace to join, clean, and transform data before activating it in HubSpot. Data Studio is currently in beta and included with Data Hub Professional and Enterprise.

Why It Matters: Teams that use Notion for project management or documentation can now keep both systems aligned automatically, with changes reflected in either direction. The Data Studio integration provides an additional layer of data preparation, allowing teams to enrich and clean Notion data before it enters the CRM.

For more details, visit: Notion Integration via Data Sync Private Beta

See Number of Emailable Contacts in Segments

Now generally available, users can view how many contacts in a segment are eligible to receive emails directly within the segmentation interface. The feature also includes a "Use in an email" shortcut adjacent to the emailable count for streamlined campaign creation.

Why It Matters: Prior to this update, marketers could spend time building a segment only to discover at the email send step that a significant portion of contacts were not eligible to receive emails due to non-marketing contact status, hard bounces, or unsubscribes. This visibility during the segment-building process allows teams to refine their segments proactively and set accurate expectations for campaign reach.

For more details, visit: See Number of Emailable Contacts in Segments

View Full Context of Related Records and Clean Up Associations in Bulk

Users can now view the full relationship context around one or more records and remove outdated or incorrect associations in bulk from the index page. The feature provides a single structured view of all associated records, enabling users to inspect and clean up data in just a few clicks.

Why It Matters: CRM record associations can quickly become outdated when contacts change companies, deals shift ownership, or data imports create incorrect relationships. Previously, keeping associations current required time-consuming workflows, developer support, or manual one-by-one updates. The bulk association editor reduces errors and saves time, helping teams maintain a reliable and trustworthy CRM. The visibility this feature provides into the full association context of any record is a capability that has not previously existed in this form within HubSpot.

For more details, visit: View Full Context of Related Records and Clean Up Associations in Bulk

Workflow Action to Register a Contact to a Marketing Event

A new workflow action is now generally available that allows users to automatically register contacts to manually created marketing events in HubSpot. Previously, this automation capability was limited to events created through third-party integrations such as Zoom.

Why It Matters: Businesses that rely on physical events, webinars, or other manually created marketing events for lead generation and nurturing previously had no way to automate contact registration through workflows. The process required manual data imports or custom API solutions. This update bridges that gap, enabling seamless automation between lead capture and event enrollment for all event types, not just those created through connected integrations.

For more details, visit: Workflow Action to Register a Contact to a Marketing Event

Revert to Prior Revision in Workflows

Now in public beta with a scheduled release date of March 5, users can revert workflows to a previous version using revision history. If a change does not work as expected, users can restore an earlier revision and continue building from there without rebuilding from scratch. This feature was previously available in private beta.

Why It Matters: Workflows often evolve over time, and even small edits can have downstream effects. This update provides a safety net for accidental deletions, unintended edits, and configuration mistakes, giving workflow builders more confidence when iterating on complex automation.

For more details, visit: Revert to Prior Revision in Workflows

Throttle Marketing Email Send Rate

Available in public beta for Marketing Hub Professional and Enterprise users, a new email throttling feature allows marketers to set a custom send rate for campaigns to control how quickly messages are delivered. The setting is accessible under advanced settings when scheduling a marketing email campaign, where users can select "Send more slowly" and enter their desired sending rate.

Why It Matters: Controlling email send rates protects systems and teams by spreading activity over time, reducing the risk of traffic spikes to websites and support channels. It also strengthens deliverability by creating a more consistent sending pattern that builds trust with receiving servers, which is especially valuable for re-engagement campaigns and larger sends. This feature is distinct from the existing "Adjust send time" option, which fluctuates send times within a small window. Throttling provides granular control over the actual volume of emails released over a defined period.

For more details, visit: Throttle Marketing Email Send Rate

Template-Level Styling for Quotes

Users can now customize fonts, colors, and styling for each individual quote template in the quote template editor. Previously, all quote templates used a single style determined by the quote theme.

Why It Matters: This update provides more flexibility to match brand guidelines or create distinct visual presentations for different product lines, service tiers, or client types, without being constrained to a single styling approach across all quotes.

For more details, visit: Template-Level Styling for Quotes

Redesigned Marketing Event Record Page

The marketing events object now uses the standard CRM record page layout, currently available in beta. The redesign brings notes, timeline, and CRM cards to marketing event records, aligning them with the experience users have on other CRM objects such as contacts, companies, and deals.

Why It Matters: Users can now log notes, tasks, and calls directly on event records, view a comprehensive event timeline, customize the record page layout and displayed properties, and associate campaigns more easily. This addresses long-standing usability gaps that have driven some teams to create custom objects to manage events, a workaround that may no longer be necessary as marketing event functionality continues to expand.

For more details, visit: Redesigned Marketing Event Record Page

Key Takeaways and Next Steps

Email Operations Are Getting More Sophisticated: The combination of email throttling controls and emailable contact visibility in segments reflects a platform investment in email deliverability and campaign precision. Together, these updates help marketing teams move from "send and hope" to a more intentional approach where send velocity and audience eligibility are managed proactively.

CRM Data Quality Tools Are Expanding Rapidly: Bulk association management, Notion data sync, and the continued refinement of record relationship visibility point toward a platform that recognizes clean, well-connected data as a prerequisite for effective automation. Organizations should evaluate their current data hygiene processes and consider how these new tools can reduce the manual effort currently required to maintain accurate associations and records.

Marketing Events Are Becoming a First-Class CRM Object: Between the new workflow registration action, the redesigned record page, and ongoing record layout improvements, HubSpot is steadily closing the gap between marketing events and other core CRM objects. Teams that have relied on custom objects or external tools to manage event data should reassess whether native marketing event functionality now meets their requirements.