January 22, 2026 HubSpot Updates - 1:1 Email Object Workflow Triggers

  • 27 min

January 22, 2026 HubSpot Updates - 1:1 Email Object Workflow Triggers

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

Play

HubSpot Platform Updates: Email Workflows, Intent Signals, and CRM Data Management

On January 22, 2026, HubSpot released five significant platform updates spanning workflow automation, CRM data management, and tool integrations. These updates reflect ongoing platform evolution toward more sophisticated automation capabilities and improved data integrity controls.

This article provides detailed documentation of each update, including technical specifications, business impact considerations, and access information for beta programs where applicable.

Platform Updates Detailed

Email Workflows

HubSpot now enables users to create workflows based on the one-to-one email object. This capability allows automations to be triggered directly from email creation events and supports workflow actions for email management processes. The feature is available to Professional and Enterprise users in private beta.

Why It Matters: Organizations that have built custom properties on the email object can now automate internal processes around email management. This enables automated tracking of email-related workflows, internal notification systems based on email events, and systematic email data management at scale. The update addresses the gap between email objects existing in HubSpot and the ability to build automation around them.

For more details, visit: Email Workflows Private Beta

Remove Specific Values from Multi-Checkbox Properties

A new option in the edit record workflow action allows selective removal of values from multi-checkbox properties without clearing the entire field. This capability is now live across all HubSpot tiers.

Why It Matters: Previously, removing specific values from multi-checkbox properties required clearing the entire field and rebuilding the list, often necessitating complex branching logic in workflows. This update eliminates that workaround, making workflows simpler to build and easier to maintain. Operations teams can now manage multi-select field updates more efficiently, reducing the number of workflows needed and minimizing the risk of data errors during updates.

For more details, visit: Remove specific values from multi-checkbox properties

Rule-Based Automated Tracking for Intent Signals

HubSpot introduced simplified rule-based automated tracking for intent signals, complementing existing workflow actions with toggle-based controls. Users can now automatically start or stop tracking companies based on target account status, lifecycle stage, or segment membership.

Why It Matters: This update streamlines the process of ensuring high-priority accounts are consistently monitored for intent signals. Organizations can set tracking to begin automatically when companies reach specific lifecycle stages or enter target account segments, and stop tracking when companies become customers or exit priority segments. This automation helps optimize tracking credit usage while maintaining focus on active prospects. The feature supports more effective account-based strategies by reducing manual tracking management.

For more details, visit: Rule-based Automated Tracking for Intent Signals

Unmerge Individual Records

A new private beta capability allows users to unmerge individual CRM records, restoring them to their pre-merged state with full audit trail documentation. This functionality is currently limited to company records.

Why It Matters: Merge operations were previously irreversible, creating risk when consolidating records and potential data loss if merges were executed incorrectly. The ability to unmerge records reduces the consequence of merge errors and provides a safety net that may encourage more proactive duplicate management. Organizations can now correct merge mistakes without manual data reconstruction or data loss.

For more details, visit: Unmerge Individual Records Private Beta

HubSpot Link Previews in Slack

When HubSpot record links are shared in Slack, the platform now generates structured previews (unfurls) that display key CRM data directly within Slack conversations. This beta feature provides immediate context without requiring users to click through to HubSpot.

Why It Matters: This integration reduces context switching between tools and provides teams with immediate access to CRM data during conversations. Sales and support teams can view record details, contact information, and deal status without leaving Slack, supporting faster decision-making and reducing workflow friction. The feature aligns with broader trends toward bringing data into communication platforms rather than requiring users to navigate to separate systems.

For more details, visit: HubSpot Link Previews in Slack Beta

Key Takeaways and Next Steps

Automation Sophistication: The addition of email workflows and simplified intent signal tracking demonstrates continued expansion of automation capabilities tied to object-based triggers. Organizations using custom properties on email objects or managing target account lists should evaluate how these features align with existing processes.

Data Management Safeguards: Both the multi-checkbox editing improvement and record unmerging capability reduce the risk and complexity of CRM data management operations. These updates lower the barrier to proactive data maintenance by simplifying common tasks and providing recovery options for mistakes.

Integration Strategy: The Slack link preview feature reflects a platform direction toward meeting users where they work rather than requiring all interactions to occur within HubSpot. Organizations should consider how CRM data visibility in communication tools affects team workflows and collaboration patterns.