December 15, 2025 HubSpot Updates - Subscriptions Event Data in Report Tool

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December 15, 2025 HubSpot Updates - Subscriptions Event Data in Report Tool

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Updates: 11 New Features Focused on Admin and Enterprise Improvements

Stay informed with the latest HubSpot platform updates designed to improve functionality and user experience. On December 15, 2025, HubSpot unveiled 11 updates — and this batch leans heavily toward admin and enterprise users. If you're managing users, teams, or data quality at scale, you're eating well today. This comprehensive overview details each update, outlining their features and significance.

Platform Updates Detailed

Subscriptions Event Data in Report Tool

HubSpot users can now utilize subscription event data in the Report tool to track and analyze individual subscription statuses and opt-out events. This feature is currently in public beta and aims to facilitate better understanding of subscriber behavior over time, including source of opt change, status change date, and more.

Why It Matters: This update allows marketers to optimize their email strategies, make data-driven decisions about campaigns, measure list growth, understand why people are unsubscribing, and demonstrate ROI to stakeholders — without relying on hacky list workarounds.

For more details, visit: Subscriptions Event Data in Report Tool

Enhanced Team Hierarchy View

Currently in development, the new Team Hierarchy View will provide a clean visual representation of the entire organizational structure. This update eliminates the need for endless clicking by showing parent teams, nested teams, and members at a glance through a visual tree.

Why It Matters: This enhancement simplifies the management of complex team structures, providing admins with faster navigation and a clearer understanding of team relationships. Previously, understanding where a team or user sat required opening team after team after team.

For more details, visit: Improved Team Hierarchy View

Admin Control to Unbounce Internal User Emails

Currently in development, admins will have the capability to directly unbounce internal users' email addresses from the Users and Teams experience without needing to contact HubSpot support. This feature is limited to super admins with built-in safeguards such as rate limits and hard bounce protection.

Why It Matters: This update reduces dependency on support and provides a self-service way to restore email notifications for internal users, allowing for quicker resolution times and ensuring that critical email notifications like invites, approvals, and routing notifications are not missed.

For more details, visit: Admin Control to Unbounce Internal User Emails

Revamped Users Table and Page

Currently in development, the Users page is being redesigned with modern data table functionality — essentially bringing the CRM index page experience to user management. This includes inline editing, bulk operations, customizable and movable columns, saved custom views, optimized default views with total user counts, and enhanced quick filters.

Why It Matters: This redesign reduces administrative overhead and streamlines workflows, making it easier for admins to manage user properties and permissions efficiently without repetitive clicking and deep navigation.

For more details, visit: Improved Users Table & Page

Breeze Social Post Agent: Transition to Private Beta

The Breeze Social Post Agent is transitioning from public to private beta to focus on quality and performance improvements. Existing users retain access, while new users can request access which will be granted gradually based on readiness.

Why It Matters: This transition allows the team to make focused improvements, ensuring a better user experience for those relying on the Social Post Agent for their social media strategies.

For more details, visit: Breeze Social Post Agent

Private Preview of Workflow UI Updates: Deprioritized

The private preview of Workflow UI updates is being deprioritized. The editor will revert to the standard UI, and beta-only elements will be retired, including the grid-like dotted canvas background, drag-and-drop rearranging within the canvas and from the action panel, collapsible-expandable trigger and action cards, and the new toolbar look and location.

Why It Matters: Through usage and feedback, the team learned these capabilities need to be more robust and scalable. Rather than iterate on early implementations, HubSpot is choosing to invest in stronger versions that address performance, reliability, accessibility, and efficiency from the ground up.

For more details, visit: Private Preview of Workflow UI Updates

Refined Suggestions for DeDupe

Now in public beta, users can reject multiple duplicate suggestions in bulk using rules configured on top of the existing duplicate identification model.

Why It Matters: Portals with many identified duplicates previously had no way to reject duplicate suggestions in bulk. This update reduces duplicate clutter, allows new duplicates to be identified, and can lower backend computational load by reducing the number of records to review.

For more details, visit: Refined Suggestions for DeDupe

Blog Research Agent: Transition to Private Beta

The Blog Research Agent is transitioning to a private beta as the team focuses on quality and performance improvements. Current users will keep their access, and new users may request access which will be granted gradually as readiness is evaluated.

Why It Matters: Similar to the Social Post Agent, this transition allows the team to make focused improvements and ensure the feature meets user expectations before broader rollout.

For more details, visit: Blog Research Agent

Expanding Help Desk Customizations to Account Access Users

Currently in development, HubSpot will be expanding help desk customization capabilities for views and spaces to users with account access (admin-based permissions), not just super admins.

Why It Matters: Super admins often manage critical high-level settings across the business and shouldn't be a bottleneck for team leads or frontline managers who simply need to tailor help desk to their teams. This update empowers more users to make relevant team-specific changes without escalating every request to a super admin.

For more details, visit: Expanding Help Desk Customizations to Account Access Users

Mute All Notifications on Android

Now live, Android users can temporarily pause all HubSpot mobile notifications for a set period using predefined time slots or custom durations.

Why It Matters: Notifications keep you informed, but they can become distracting during focused work or outside business hours. With notification muting, you can control when you receive alerts, helping you stay productive while ensuring important updates don't get lost in notification overload.

For more details, visit: Mute All Notifications on Android

Help Desk Search Relevancy Improvements

Now live, help desk search result ranking has been improved to boost results that match across multiple searchable fields.

Why It Matters: Support teams often search for tickets that contain information spread across different fields, like the ticket name or message body. Previously, searches did not differentiate between results that matched in one source versus multiple sources. By boosting results that match in more than one place, tickets with stronger multi-source alignment rise to the top while exact matches remain protected.

For more details, visit: Help Desk Search Relevancy Improvements

Key Takeaways

• Admin Quality of Life: Several updates focus on reducing clicks and streamlining user/team management with visual hierarchy views, inline editing, and bulk operations.
• Agent Refinements: Both Social Post Agent and Blog Research Agent are moving to private beta for quality improvements — HubSpot is clearly in "get it right" mode.
• Data and Search: Bulk duplicate rejection and improved help desk search relevancy help keep your CRM clean and your service team efficient.

Stay tuned for more updates and insights as HubSpot continues to enhance its platform to better serve its users.