October 27, 2025 HubSpot Updates - Breeze Assistant Mobile App

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October 27, 2025 HubSpot Updates - Breeze Assistant Mobile App

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot's Latest Updates: Enhancing User Experience and Efficiency

Explore the latest HubSpot updates designed to streamline workflows and enhance user experience. On October 27th, 2025, HubSpot introduced several new features aimed at improving the functionality and efficiency of its platform. This article provides an objective overview of these updates, detailing each feature and its impact on users.

Platform Updates Detailed

Task Queues in CS Workspace: A New Way to Manage Customer Success

HubSpot's new Task Queues feature in the Customer Success (CS) workspace allows users to work through tasks sequentially. This feature adds a "Start All Tasks" button when more than two tasks are listed, streamlining the workflow by enabling users to move from one task to the next without returning to the workspace.

Why It Matters: This update enhances efficiency by making the workflow more continuous, saving users time and effort.

For more details, visit: Task Queues in CS Workspace

Time to First Human Assign Reporting: Improving Support Efficiency

The new "Time to First Human Assign" metric in Help Desk Insights measures how long it takes for a ticket to be assigned to a human support representative for the first time. This metric excludes any AI or automated assignments, preserving the true first assignment moment.

Why It Matters: This feature helps teams improve the handoff moment from AI to human support, ensuring quicker and more seamless customer service.

For more details, visit: Time to First Human Assign Reporting

Introducing the Breeze Assistant Mobile App: AI on the Go

The Breeze Assistant mobile app, now available on Android and iOS, offers business intelligence anywhere. Users can prep for calls, respond to urgent questions, and capture insights while on the move. The app integrates with business data and remembers user preferences.

Why It Matters: This app brings the power of mobile AI to users' fingertips, enabling them to maintain productivity and efficiency even when away from their desks.

For more details, visit: Breeze Assistant Mobile App

Form Submissions on the Company Record: Centralized Engagement Data

HubSpot now allows form submissions from all associated contacts to be displayed on the company record's activity timeline. This centralizes the engagement data, providing a comprehensive view of a company's interactions.

Why It Matters: This feature saves users time and provides a complete picture of company-level interest, enhancing the ability to evaluate engagement effectively.

For more details, visit: Form Submissions on the Company Record

Participant State Management for Marketing Events: Accurate Tracking

Participants' registration and participation status for marketing events can now be updated directly from the contact record in HubSpot. This ensures accurate tracking of attendance records before, during, and after events.

Why It Matters: Accurate event participation data is crucial for effective marketing segmentation and follow-up, enhancing the precision of marketing and sales reporting.

For more details, visit: Participant State Management for Marketing Events

Key Takeaways and Next Steps

• Enhanced Efficiency: The new Task Queues in CS Workspace streamline workflows, saving users time.
• Improved Customer Service: The "Time to First Human Assign" metric ensures quicker and more seamless support.
• Mobile Productivity: The Breeze Assistant mobile app brings AI-driven business intelligence to users on the go.
• Centralized Engagement: Form Submissions on the Company Record provide a comprehensive view of company interactions.
• Accurate Tracking: Participant State Management for Marketing Events ensures precise tracking and reporting.

Stay updated with these new features to maximize the benefits of the HubSpot platform and enhance your business operations.