January 02, 2026 HubSpot Updates - Customer Agent Prompt Recommendations

  • 24 min

January 02, 2026 HubSpot Updates - Customer Agent Prompt Recommendations

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Unlocking Efficiency: What’s New in HubSpot’s Latest Release

On January 2, 2026, HubSpot announced a range of platform updates designed to improve operational workflows, security, and data integration for users and administrators. These enhancements span core CRM capabilities, AI integrations, and new security features for teams managing complex digital environments.

This article details each update, providing an overview of new features, their business impact, and access information. Profoundly readers will gain a clear understanding of how these updates can be leveraged to increase productivity, optimize platform usage, and strengthen compliance across their organizations.

Empowering Teams: Enhanced Collaboration and User Management Features

Customer Agent Working Hours

The Customer Agent Working Hours feature allows organizations to define specific times during which customer agents are active and responding to communications. This enables precise scheduling for agents, whether during standard business hours, after hours, or custom periods based on operational needs.

Why It Matters: This update supports gradual rollout of customer agents, enabling testing on select channels or timeframes, while extending support coverage without increasing team workload. For more details, visit: Customer Agent Working Hours

View Where You Are Logged Into HubSpot

The new session management capability provides visibility into all devices where a user is logged into HubSpot, including device type, operating system, browser, IP address, and last activity date. Users have the ability to terminate specific sessions if needed.

Why It Matters: This security best practice helps prevent unauthorized access and ensures all active sessions are legitimate, supporting compliance and reducing risk across distributed teams. For more details, visit: View where you are logged in to HubSpot

Pipeline Object Tags Visible for All Users for Smart CRM, Sales Hub, and Service Hub

All users in paid Smart CRM, Service Hub, or Sales Hub portals can now view pipeline object tags. Previously, only users with paid seats had access. The feature is now available in Professional and Enterprise plans, increasing visibility and standardization.

Why It Matters: Broader access to object tags enables better deal, ticket, and lead management across teams, improving prioritization and workflow efficiency. For more details, visit: Pipeline Object Tags Visible for All Users for Smart CRM, Sales Hub, and Service Hub

Data Intelligence: Improved Reporting, Attribution, and AI Capabilities

Report on Deal Split Goals

With this update, users can now generate single-object reports based on deal splits and add goal lines to track actual performance against revenue targets. This removes the need for manual reporting workarounds and streamlines sales tracking.

Why It Matters: Teams can now efficiently monitor sales rep performance and revenue goal attainment using dedicated reports, reducing administrative overhead and increasing visibility into revenue-driving activities. For more details, visit: Report on Deal Split Goals

Customer Agent Prompt Recommendations

Customer Agent now offers smart prompt suggestions that appear in the chat widget based on the visitor’s current webpage. These prompts are tailored to the page context, replacing generic conversation starters with specific, actionable suggestions.

Why It Matters: Contextual prompts boost engagement by guiding visitors on how the AI agent can help, increasing the likelihood of interaction and improving customer experience. For more details, visit: Customer Agent Prompt Recommendations

Integration Power: Streamlined Connections with Third-Party Tools

HubSpot MCP Server (Remote)

The HubSpot Model Context Protocol (MCP) server is now available in public beta, providing a secure, hosted endpoint for integrating HubSpot data into external tools and AI workflows. The server supports read-only access to key CRM objects and connects via OAuth, respecting user- and field-level permissions.

Why It Matters: This enables organizations to build secure, AI-powered integrations and automate processes outside HubSpot’s native interface, supporting advanced use cases such as custom reporting, external workflow automation, and embedding HubSpot context in third-party platforms. For more details, visit: HubSpot MCP server (Remote)

HubSpot IP Ranges API

The new IP Ranges API delivers HubSpot’s public IP addresses for integration with firewalls and monitoring solutions. This API ensures teams can dynamically update firewall rules and monitoring configurations as IP addresses change.

Why It Matters: Automated access to current IP ranges enhances security, compliance, and reduces manual maintenance for IT teams managing secure environments. For more details, visit: HubSpot IP Ranges API

Scaling with Confidence: Best Practices for Adopting New HubSpot Enhancements

reCAPTCHA for Live Chat

reCAPTCHA is now enabled by default for new customer agent chat flows, with existing flows able to enable it individually. This helps protect against bot activity and spam in live chat interactions.

Why It Matters: Enabling reCAPTCHA reduces unwanted chat volume and credit consumption by blocking automated bots, improving the reliability and quality of customer interactions. For more details, visit: ReCAPTCHA for Live Chat

To fully leverage these updates, organizations should review access requirements, enable new features in test environments, and monitor adoption metrics. Engaging with the HubSpot community and staying updated on beta opportunities will ensure teams maximize the value of ongoing enhancements.