February 10, 2026 HubSpot Updates - Video capture: Record videos directly in HubSpot

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February 10, 2026 HubSpot Updates - Video capture: Record videos directly in HubSpot

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Platform Updates: Built-In Video Recording, Multi-Team Functionality, and CRM Task Management Overhaul

On February 10th, 2026, HubSpot released thirteen platform updates covering video production, team management, data quality, CRM restoration tools, and task management infrastructure. Two updates carry HubSpot's "major update" designation: support for multiple main teams and customizable line item display in CPQ quotes.

The standout additions include native video recording that eliminates the need for third-party tools, a new email property type with built-in validation, and a complete rebuild of the Tasks app on the CRM framework. Several updates in this batch represent iterative improvements to features previously announced, including contact restoration filtering and CRM data restore capabilities.

Platform Updates Detailed

Support Multiple Main Teams for Full Functionality

Users can now be fully functional members of multiple teams in HubSpot, with equal access to routing and workflows across all assigned teams. This private beta release removes the previous limitation where users assigned to more than one team could only be full members of a single main team. The update clarifies that meetings round robin routing is not yet supported for multiple teams.

Why It Matters: This idea has collected over 200 upvotes, 70-plus replies, and numerous comments across multiple years on HubSpot's community forum. Organizations with matrixed or cross-regional team structures previously experienced reduced capabilities, workflow friction, and inequitable workload distribution when team members worked across multiple groups. By making all team memberships fully functional, routing rules and workflow logic now behave consistently regardless of how many teams a user belongs to.

For more details, visit: Support Multiple Main Teams for Full Functionality

Video Capture: Record Videos Directly in HubSpot

HubSpot now supports native video recording directly within the platform, currently available in public beta. No third-party apps, uploads, or device switching are required. Common use cases include personalized bottom-of-funnel sales videos, product demos and walkthroughs, social media content, and customer onboarding tutorials.

Why It Matters: Sales and marketing teams frequently toggle between multiple tools to create simple videos. This built-in functionality eliminates that friction, saves time, and keeps sensitive work content off personal devices. Combined with HubSpot's existing video editor, Descript integration, and Projects feature, the platform now offers a more comprehensive video production workflow that may reduce the need for standalone video tools in the tech stack.

For more details, visit: Video Capture: Record Videos Directly in HubSpot

Email Property

A new dedicated email property type is now available in private beta with built-in email validation. Validation includes checks for valid email format such as required @ symbol and domain structure, along with additional options to restrict values to specific domains. These validation options are available for custom email properties only; HubSpot default email properties are not supported in this release.

Why It Matters: Accurate email data is foundational to effective sales, marketing, and service processes. Built-in validation helps prevent invalid or malformed email addresses at the point of entry, while domain restrictions enable enforcement of business rules. This is particularly relevant for teams that create custom email properties on company records to store functional email addresses such as billing or accounts payable contacts, where format validation was previously unavailable.

For more details, visit: Email Property

Restore Deleted Contacts by User or Workflow

The contact recycle bin now includes the ability to filter and restore contact deletions by both user and workflow source, available in public beta. This update builds on the previously announced contact restoration feature by adding source-level filtering for more precise recovery.

Why It Matters: Workflow and user-triggered bulk deletions can mistakenly remove hundreds of contacts at once. Previously, restoring contacts by date range often meant recovering unwanted deletions alongside the records that actually needed restoration. Targeted filtering by source allows teams to pinpoint and restore only the contacts affected by a specific problematic deletion event.

For more details, visit: Restore Deleted Contacts by User or Workflow

Seamlessly Restore CRM Data

This public beta feature automatically captures the last 20 versions of CRM data, with contacts receiving up to 45 versions, enabling users to undo any changes made within the last 14 days. This feature is available at the Enterprise tier.

Why It Matters: Without automated version history, reverting unwanted CRM changes requires time-consuming property history exports and manual imports. This feature allows teams to quickly identify and restore recent property changes, maintain data accuracy without leaving HubSpot, and reduce downtime when errors occur.

For more details, visit: Seamlessly Restore CRM Data

Chrome Extension Now Supports Calling

HubSpot Calling users can now manage their calling connection through the HubSpot Chrome extension, available in public beta. The update now also supports select third-party calling users in addition to first-party users, expanding availability beyond the previous limitation.

Why It Matters: Previously, users needed to keep a separate calling window open to receive inbound calls or make outbound calls using the dialer. This update removes that friction by maintaining the calling connection seamlessly in the background through the Chrome extension, eliminating the need for dedicated browser windows.

For more details, visit: Chrome Extension Now Supports Calling

Exclude Weekends from "Time Between" Calculated Properties

Users can now exclude weekends when using time between calculated properties. Weekends are defined as 12:00 AM Saturday through 11:59 PM Sunday based on the account's time zone. This option is available when creating or editing a time between calculation property.

Why It Matters: Until now, time between properties counted weekends regardless of whether they represented working time, making it harder to accurately measure response times, resolution times, or internal SLAs. By excluding weekends, teams get more accurate reporting for operational and service metrics without the need for manual adjustments or workaround calculations.

For more details, visit: Exclude Weekends from Time Between Calculated Properties

Reliability Improvement for Open and Closed Ticket Views

Currently in development, this update will improve how open and closed tickets appear in views. Open and closed views will reflect a ticket's current pipeline stage, ensuring tickets appear in the correct view based on the state of work. This applies to default views including all open, all closed, my team's open, and space open and closed views.

Why It Matters: Occasionally, open tickets can appear in closed views when a ticket remains in an open pipeline stage but has a closed date set. This misalignment can cause views to treat active tickets as closed, making it harder to track work in progress. This update ensures tickets consistently appear in the correct view based on their current pipeline stage rather than date-based metadata.

For more details, visit: Reliability Improvement for Open and Closed Ticket Views

Tasks App Rebuilt on CRM Framework

The Tasks app has been rebuilt on HubSpot's CRM framework, giving tasks the same views, filtering, and organizational tools available for contacts, deals, and other CRM objects. This private beta is not currently accepting beta requests. Users will be able to select preferred views including table, board, or Gantt charts.

Why It Matters: Tasks have historically worked differently from the rest of the CRM, requiring users to learn separate patterns for task management. This rebuild makes tasks behave consistently with other objects, enabling familiar CRM-style filtering, sorting, and grouping. This update represents a foundational step toward tasks becoming a full CRM object with potential future support for custom properties.

For more details, visit: Tasks App Rebuilt on CRM Framework

Display Support for 0% Tax Rates

Users can now display zero dollar tax amounts when tax is assessed at zero percent across quotes, checkout, invoices, and payment links. This applies to both portals using automated sales tax and those configuring rates through the tax rate library. This feature is now live.

Why It Matters: Previously, zero dollar tax could not be shown to buyers. Portals using automated sales tax would suppress the tax display when the result was zero, and users configuring tax rates were blocked from creating zero percent rates entirely. This made it unclear whether tax was calculated or simply skipped. Displaying zero percent tax rates improves transparency and helps reduce buyer confusion around billing documentation.

For more details, visit: Display Support for 0% Tax Rates

Customize Display of Line Item Properties in CPQ Quotes

Users can now customize how line item properties are displayed as columns or inline rows in the line items table for CPQ quotes and templates. This major update now includes support for custom line item properties in addition to standard properties. Available capabilities include showing or hiding any line item property from displaying to buyers, renaming display labels, and reordering how properties appear within rows and columns.

Why It Matters: Previously, line item property display on quotes could not be customized, preventing organizations from representing their offerings properly. This update enables deeper display configuration, including the ability to show important information like tax amounts directly on quotes. The addition of custom line item property support extends this flexibility to organization-specific data fields.

For more details, visit: Customize Display of Line Item Properties in CPQ Quotes

Improvements to Reply Recommendations

Currently in development, HubSpot is unifying reply recommendations and customer agent into a single cohesive experience. Reply recommendation setup will move within the customer agent app, with an improved reply flow in help desk and higher quality recommendations that are more personal, thorough, and accurate.

Why It Matters: Reply recommendations and customer agent already share the same content sources. This unification makes it easier to get immediate value from customer agent capabilities without deploying a fully autonomous live agent. It provides a low-risk entry point for AI-assisted support, letting teams respond faster and close tickets more efficiently while maintaining human review and control over every response sent.

For more details, visit: Improvements to Reply Recommendations

App Auto Translate Now Enabled by Default with Flexible Language Selection

Auto Translate for marketplace app listings has been migrated to HubSpot's unified marketplace platform with improved reliability and a streamlined submission experience. This update is live in developer portals. Auto Translate is now preselected by default, and partners can select specific target languages rather than enabling all languages at once.

Why It Matters: Manually maintaining multiple localized app listings is time-consuming and prone to inconsistency. This feature streamlines the localization process and ensures content remains consistent across regions, making it easier for app providers to reach global customers through the HubSpot marketplace.

For more details, visit: App Auto Translate with Flexible Language Selection

Bonus: Sales Hub Everywhere

While not a new product update, George B. Thomas discovered the Sales Hub Everywhere feature live on the show during a routine check of the Chrome extension. The feature enables users to access contact and company records, add new companies to HubSpot, initiate calls or emails, enroll contacts in sequences, and use Breeze Copilot for research, all from any website without opening HubSpot. Users can enable Sales Hub Everywhere through the HubSpot Sales Chrome extension settings.

Why It Matters: Many HubSpot users have the Chrome extension installed but may not be aware of its full capabilities. Sales Hub Everywhere effectively brings core CRM functionality to any browser tab, allowing reps to manage records and leverage AI-assisted research without context switching back to HubSpot.

For more details, visit: Sales Hub Everywhere Chrome Extension

Key Takeaways and Next Steps

Platform Self-Sufficiency Is Expanding: Multiple updates in this batch reduce dependency on external tools and manual workarounds. Native video recording, built-in email validation, and weekend exclusion for calculated properties all represent capabilities that previously required third-party solutions or complex configurations. Teams should audit their current tech stacks for tools that HubSpot's expanding feature set may now replace.

Data Protection Infrastructure Is Maturing: The combination of source-filtered contact restoration and automated CRM data versioning reflects HubSpot's continued investment in data reliability. Organizations managing high-volume CRM operations should evaluate these features as part of their data governance strategy, particularly the Enterprise-tier CRM restore capability that captures up to 45 versions of contact data.

CRM Consistency Is the Long-Term Direction: The Tasks app rebuild on the CRM framework, combined with the multi-team functionality update, signals HubSpot's commitment to making all platform elements behave predictably and consistently. Teams planning CRM architecture decisions should factor in that tasks are moving toward full object status, which may affect how project management and task workflows are structured going forward.