February 06, 2026 HubSpot Updates - Add HubSpot video into CRM email and Helpdesk

  • 21 min

February 06, 2026 HubSpot Updates - Add HubSpot video into CRM email and Helpdesk

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Platform Updates: Campaign Automation, Unsubscribe Controls, and Video in CRM Email

On February 6th, 2026, HubSpot released six platform updates covering campaign workflow automation, email unsubscribe configuration, website personalization, workflow documentation, deal split reporting, and video integration in CRM communications. The updates span both general availability features and active betas across Marketing Hub, Sales Hub, and cross-hub tools.

Several of these updates address long-standing workflow gaps, particularly around campaign automation and video sharing in one-to-one emails. This article details each update discussed on the February 6th episode of Wake Up Customer Platform, including availability, tier requirements, and implementation context.

Platform Updates Detailed

Report on Deal Split Goals

HubSpot has updated the instructions for creating deal reports to reflect recent changes in the Goals app. Users can now create single-object reports based on deal splits and add goal lines to track performance against revenue targets. This feature requires Sales Hub Enterprise with deal splits enabled under Settings, Objects, Deals, and Setup.

Why It Matters: Previously, teams using deal splits to track individual sales rep performance couldn't easily create reports with goal lines, requiring manual workarounds to measure progress. This update allows dedicated deal split reports without hitting custom report object limitations, with goal lines added directly to visualize performance against revenue targets.

For more details, visit: Report on deal split goals

Make Campaigns Automatable in Workflows

Campaign properties and events are now accessible in workflows, available in public beta for Marketing Hub Professional and Enterprise users. This update enables automation based on campaign-level data including budget, spend, revenue, and owner. A new event fires when a contact is influenced by a campaign, creating a hookable trigger for downstream automation.

Why It Matters: Until now, campaign automation in HubSpot was limited. Teams couldn't trigger workflows when campaigns overspent budgets or automatically follow up with influenced contacts, resulting in manual monitoring and missed optimization opportunities. This release enables budget overspend alerts, tailored follow-up sequences for influenced contacts, task routing based on campaign owner or team, and Breeze Assistant-powered campaign workflow creation.

For more details, visit: Make campaigns automatable in workflows beta

Configure Unsubscribe Links in Email

Configurable unsubscribe links allow marketers to control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, the link can be configured to unsubscribe contacts only from the specific subscription type tied to that email. This adds a third option alongside the existing unsubscribe and manage preferences link configurations. The feature is currently in beta.

Why It Matters: Marketers can now choose between three unsubscribe experiences: full unsubscribe, manage preferences, or subscription-type-specific unsubscribe. This flexibility helps minimize unintentional opt-outs from all communications. However, implementation requires careful consideration of the subscriber experience, as contacts who click "unsubscribe" may not realize they remain subscribed to other email types if only the specific subscription is removed.

For more details, visit: Configure unsubscribe links in email beta

Personalization App Supports Website Pages

The Personalization App now supports website pages, extending functionality that previously applied only to landing pages. Users can create, manage, and measure personalized web experiences in one central place using variants to build audience-specific page versions without duplicating pages or manually adjusting individual modules. The feature is available for Marketing Hub and Content Hub Professional and Enterprise customers.

Why It Matters: Website personalization has traditionally been difficult to scale, with page duplication and inconsistent performance tracking across variants. This update consolidates variant creation and performance measurement in one location. It is worth noting that personalization relies on cookie-based identification, meaning contacts must have been previously cookied and be browsing in the same browser session for personalized content to render. This is the same underlying technology that powered smart content and the contextual marketing certification.

For more details, visit: Personalization app supports website pages

Add Comments to Workflow Triggers

Users can now add comments directly to workflow triggers, extending the commenting capability that was previously limited to workflow actions. Comments on triggers function the same way as action comments, allowing teams to explain trigger logic, share context, and tag collaborators. This feature is live across all workflow-enabled tiers.

Why It Matters: Workflow triggers often contain the most complex logic in an automation, yet previously lacked any documentation capability beyond the workflow-level description field. Trigger comments reduce confusion during reviews, speed up onboarding for new team members, and provide a notification channel when temporary changes are made to enrollment criteria, such as adjusted lead routing rules.

For more details, visit: Add comments to workflow triggers

Add HubSpot Video into CRM Email and Help Desk

A new video picker in the email composer allows users to insert videos from their HubSpot video library directly into CRM and Help Desk emails. This feature is currently in private beta and eliminates the need for manual workarounds such as uploading and attaching video files, creating thumbnail images with embedded links, or copying video URLs from external tools.

Why It Matters: Content marketers and customer-facing teams frequently use video to engage leads and respond to support requests, but the insertion process required multiple steps outside of HubSpot. This integration streamlines video sharing into a native workflow and pairs with HubSpot's evolving video capabilities, including in-platform video recording. The combination of native recording and direct email insertion reduces dependency on third-party video tools for one-to-one customer communications.

For more details, visit: Add HubSpot video into CRM email and Help Desk beta

Key Takeaways and Next Steps

Campaign and Marketing Automation Maturity: The combination of campaign workflow automation and configurable unsubscribe links signals continued investment in giving marketers granular control over both outbound engagement and subscriber experience management. Organizations using campaigns for budget tracking and attribution should evaluate the new workflow triggers for automated monitoring and follow-up.

Documentation and Collaboration in Workflows: Trigger comments join action comments and workflow descriptions as part of a growing documentation toolkit inside HubSpot automations. Teams managing complex workflow environments should consider establishing commenting standards, particularly for enrollment triggers that are frequently adjusted, such as lead routing configurations.

Native Video and Tech Stack Consolidation: The video picker in CRM email, combined with HubSpot's in-platform video recording capabilities, represents a meaningful step toward reducing reliance on external video tools for one-to-one communications. Teams currently using third-party tools for sales or support video should monitor this private beta as a potential consolidation opportunity.