February 02, 2026 HubSpot Updates - TikTok Integration for Social

  • 13 min

February 02, 2026 HubSpot Updates - TikTok Integration for Social

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Platform Updates: Brand Identity Refresh, CPQ Quote Customization, and TikTok Integration

On February 2, 2026, HubSpot released three updates spanning AI-powered content creation, sales quoting functionality, and social media management. The updates address brand consistency for AI content, long-awaited flexibility in CPQ quote presentation, and bring TikTok into HubSpot's unified social media toolkit.

Today's batch reflects HubSpot's continued focus on platform unification—bringing external channels and customization options into a single workspace rather than requiring users to manage disconnected tools.

Platform Updates Detailed

Refresh Brand Identity with Website Content

Users can now refresh their brand identity settings by pulling voice, context, and messaging directly from a specified website. The feature allows users to designate which website best represents their current brand, trigger recrawls after website updates, and preserve any manual inputs made to brand identity settings. After crawling completes, users can see which data came from the website and when it was last updated. This update is now live for all users with access to brand identity settings.

Why It Matters: For companies that have recently rebranded, updated messaging, or run multiple brands from one portal, this ensures AI-generated content reflects current positioning rather than outdated information that may have drifted from the website.

For more details, visit: Refresh Brand Identity with Website Content

Customize Display of Line Item Properties in CPQ Quotes

HubSpot now allows customization of how standard line item properties appear in CPQ quotes and templates. Users can show or hide any standard line item property as columns or inline rows, rename display labels, and reorder how properties and line items appear. Custom line item properties are not yet supported but are planned for a future release. This feature is currently in beta.

Why It Matters: The line items table has historically been one of the most common reasons users needed custom quote development. This native configuration capability reduces dependence on coded solutions and allows sales teams to present offerings accurately—including details like tax amounts—without developer involvement.

For more details, visit: Customize Line Item Display in CPQ Quotes Beta

TikTok Integration for Social Media Management

HubSpot has introduced TikTok integration for its social media tools, currently available in private beta for Marketing Hub Professional and Enterprise users. The integration enables users to draft, schedule, and publish TikTok videos directly from HubSpot, monitor and reply to comments on posts and mentions, and analyze TikTok organic social performance alongside other connected networks.

Why It Matters: TikTok has been a notable gap in HubSpot's social media toolkit. This integration allows marketing teams to manage their entire social presence—including one of the fastest-growing platforms—from a single workspace rather than toggling between disconnected tools.

For more details, visit: TikTok Integration for Social Private Beta

Key Takeaways and Next Steps

Platform Unification Continues: Today's updates reflect HubSpot's broader strategy of bringing external channels and configuration options into a unified workspace. Whether managing social media across networks or customizing quote presentation, users benefit from reduced tool-switching and consolidated workflows.

Native Customization Over Custom Development: The CPQ line item update represents an ongoing shift toward configuration-based flexibility. Teams evaluating quote customization needs should revisit native options before investing in coded solutions, as HubSpot continues expanding what's possible without development resources.

AI Content Alignment Requires Maintenance: The brand identity refresh feature serves as a reminder that AI-powered content tools are only as current as their source data. Organizations using HubSpot's AI content generation should establish periodic review cycles to ensure brand settings reflect current positioning.