October 28, 2025 HubSpot Updates - Create Product Bundles for Quotes

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October 28, 2025 HubSpot Updates - Create Product Bundles for Quotes

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HubSpot Platform Updates: New Features and Enhancements

Stay updated with the latest enhancements to HubSpot's platform, designed to improve functionality and user experience. On October 28th, 2025, HubSpot released several new updates aimed at enhancing communication, streamlining workflows, and providing deeper insights for users. This article provides a comprehensive overview of these updates, detailing each feature and its impact on businesses using the platform.

Platform Updates Detailed

Enhancing Communication with Timestamp Visibility

HubSpot has introduced timestamp visibility in the customer portal, allowing clients to see the exact time messages were sent or received. This update provides full visibility into communication timelines, which is crucial for teams tracking response speed and conversation timing.

Why It Matters: This feature improves transparency and collaboration between customers and their clients, ensuring accurate context for messages exchanged within a single day.

For more details, visit: Timestamp Visibility in the Customer Portal

AI-Generated Ticket Language Detection for Multinational Support

The new AI-generated ticket language detection feature introduces a property that automatically identifies the language of customer messages associated with a ticket. This allows support teams to route and triage tickets based on language criteria, ensuring that the right agent handles each ticket promptly.

Why It Matters: This update is particularly beneficial for multinational organizations, as it enables efficient processing of tickets and enhances customer support by addressing language-specific needs.

For more details, visit: AI-Generated Ticket Language Detection

Streamlining Workflows with Audit Log Summary Cards

Super admins can now generate a summary of the audit log that highlights recent noteworthy events and patterns in user activity. This AI-powered summary helps identify, troubleshoot, and respond to issues faster by providing an at-a-glance overview of recent activity.

Why It Matters: This feature reduces the time required to parse audit logs manually, allowing super admins to quickly identify important events and security-related insights.

For more details, visit: Audit Log Summary Card

Simplifying Sales with Product Bundles Creation

HubSpot's new feature allows users to create reusable product bundles directly from the product library. This enables the grouping of commonly sold items, such as implementation services and licenses, into a single configuration. Bundles can be inserted into the line item editor with one click and behave like standard line items after insertion.

Why It Matters: This update reduces the time and errors associated with manually adding the same items repeatedly, streamlining the quoting process and improving pricing and consistency.

For more details, visit: Create Product Bundles

Visualizing Custom and App Events on Records

Users can now add a middle panel card to contact and company records to visualize custom and app event occurrences over a selected timeframe. This update helps teams quickly spot trends, contextualize customer behavior, and take more informed next actions.

Why It Matters: By providing a visual representation of custom and app events, this feature simplifies the analysis of customer interactions and enhances decision-making processes.

For more details, visit: Visualize Custom and App Events on Contact and Company Records

Maximizing Efficiency with File Manager Filter by Extension

The new file extension filtering feature allows users to quickly filter files using common extensions like PNG, JPG, and PDFs. This enhancement streamlines the process of finding the right file at the right time.

Why It Matters: This update improves workflow efficiency by reducing the time spent searching for specific file types, enabling users to focus more on using their files effectively.

For more details, visit: File Manager Filter by Extension

Leveraging Advanced Reporting in the Forms Analyze Tab

HubSpot has surfaced a new set of forms reports directly in the Forms Analyze tab. These reports provide more flexibility, generate AI-powered insights and recommendations, and can be saved to custom dashboards. Users can now edit and save reports on the Analyze tab or replace it with a custom dashboard tailored to their needs.

Why It Matters: Having all reports in one place allows users to monitor performance without leaving the app. AI-powered insights help recognize trends instantly, enabling quick answers to common performance questions.

For more details, visit: Forms Analyze Tab

Key Takeaways and Next Steps

• Enhanced Communication: Timestamp visibility improves transparency in the customer portal.
• Multinational Support: AI-generated ticket language detection streamlines support for diverse customer bases.
• Efficient Workflows: Audit log summary cards save time in identifying important events.
• Simplified Sales: Product bundles creation reduces errors and speeds up quoting.
• Informed Decisions: Visualizing custom and app events aids in trend spotting and contextualizing customer behavior.
• Improved Efficiency: File extension filtering makes file management more efficient.
• Advanced Reporting: New reports in the Forms Analyze tab provide deeper insights and flexibility.

Stay tuned for more updates and make sure to leverage these new features to maximize the value of your HubSpot platform.