December 17, 2025 HubSpot Updates - Built-in video editor for social posts

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December 17, 2025 HubSpot Updates - Built-in video editor for social posts

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot's Latest Features: Enhancing CRM and Automation

Stay informed with the latest updates to HubSpot's platform, designed to enhance user experience and streamline workflows. On December 17th, 2025, HubSpot unveiled several new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.

Platform Updates Detailed

Enhanced CRM Records Management with Claude

HubSpot's new integration with Claude allows users to create and update CRM records directly from Claude's chat window. This includes logging activities such as new contact and deal creation, as well as logging notes or tasks. Claude can also generate insights based on complete engagement history, including emails, calls, meetings, tasks, and notes.

Why It Matters: This integration enables faster and more intelligent workflows, reducing manual work and enabling better decision-making based on real customer conversations.

For more details, visit: Enhanced CRM Records Management with Claude

Customer Agent Working Hours

The Customer Agent Working Hours feature allows businesses to define specific times when customer agents should respond to customer communications. This can be customized to fit business needs, whether during business hours, after hours, or any custom schedule.

Why It Matters: This feature helps businesses manage customer support more efficiently, extending coverage without adding to the team's workload and enabling gradual rollout of the customer agent.

For more details, visit: Customer Agent Working Hours

Deploying Customer Agent through Workflows and Chatflows

This update allows users to deploy Customer Agent directly through workflows and chatflows. It provides greater control over when and how the agent engages with customers, integrating seamlessly into current automation flows.

Why It Matters: This update enhances automation capabilities, targeting specific conversations and scenarios where the agent adds the most value. Deploy the agent only to specific customer segments, route specific ticket categories to customer agent first, and control credit spend strategically.

For more details, visit: Deploying Customer Agent through Workflows and Chatflows

New Intro and Outro Slides in HubSpot's Video Editor

HubSpot's video editor now includes the ability to add intro and outro slides using static images. These slides appear at the beginning or end of videos and can be easily added or removed as needed.

Why It Matters: This feature helps content marketers establish branding, provide context, and include call-to-actions without needing separate editing tools.

For more details, visit: New Intro and Outro Slides in HubSpot's Video Editor

Built-In Video Editor for Social Posts

Users can now edit videos directly in the social composer, adding branding, captions, trimming to short-form clips, or cropping for different social networks. This can be done right where the user publishes, making it faster and easier to create polished, platform-ready content.

Why It Matters: This feature eliminates the need to jump between multiple tools for simple video edits, ensuring every video is optimized for each social channel without slowing down the workflow.

For more details, visit: Built-In Video Editor for Social Posts

Improvements to the Product Updates Page

HubSpot has made several improvements to the product updates page to help users more easily find, understand, and keep track of changes. This includes the addition of global search functionality that automatically shows matches from all updates if there are no results in your current tab.

Why It Matters: These improvements make it easier for users to stay updated with the latest changes and enhancements to the HubSpot platform.

For more details, visit: Improvements to the Product Updates Page

Customized Display of Line Item Properties in CPQ Quotes

Users can now customize how standard line item properties are displayed as columns or inline rows in CPQ quotes and templates. This includes the ability to show or hide any standard line item property, rename display labels, and reorder how properties display.

Why It Matters: This feature allows businesses to better represent their offerings on quotes, improving clarity and customization. For example, you can now show important information like tax amount on quotes.

For more details, visit: Customized Display of Line Item Properties in CPQ Quotes

Custom Event Occurrences Can Be Deleted

Individual occurrences of custom events can now be deleted in the event management tool. Previously, if a custom event was sent by mistake or as part of testing, there was no way to remove it from your CRM and relevant reports, segments, or workflows.

Why It Matters: In order to accurately reflect your business and make well-informed decisions, it's key to be able to remove inaccurate data. With the ability to delete these, you can have more trust in your data.

For more details, visit: Custom Event Occurrences Can Be Deleted

Customize Associations to the Cart Object

Users can now create associations between carts and custom objects and configure custom association labels and limits for the cart object.

Why It Matters: This update addresses inconsistencies in CRM object support across HubSpot. You can now create more meaningful connections between carts and your custom objects, better organize and categorize cart associations with custom labels, and control the number of associations allowed.

For more details, visit: Customize Associations to the Cart Object

Quote Custom Properties

Users can now manage quote properties directly in data management just like contacts, companies, deals, tickets, services, and projects. This includes creating custom properties on the quote object that can be leveraged to personalize quotes or match business workflows.

Why It Matters: Previously, quotes did not directly support their own custom properties. Now, you can tailor your quotes by inserting custom quote properties as personalization tokens, add custom properties to enrich quote workflows or reporting, and create roll-up or sync properties on the quote from associated objects like deals, contacts, or companies.

For more details, visit: Quote Custom Properties

Upcoming Sunset: Legacy Standard Sandbox

The standard sandbox now includes reliable copying of supported production assets and a new native deploy to production feature. The legacy version of sandboxes will be sunset on March 16th, 2026.

Why It Matters: With new standard sandboxes, you can test in an environment that accurately mirrors your production account, deploy supported changes directly to production without manually rebuilding, see exactly which assets are eligible for deployment, identify conflicts and potential issues before deploying, and review deployment logs for transparency and troubleshooting.

For more details, visit: Upcoming Sunset: Legacy Standard Sandbox

New Preview Experience and Customization in Account Cleanup

The account cleanup tool now has enhanced visibility and customization for managing unused assets. Users can see exactly how many and which assets will be affected before enabling cleanup, and customizable cleanup periods now extend to three years.

Why It Matters: This update addresses key challenges for admins managing accounts with a large amount of assets. You can now adjust the lookback period from three months to three years, allowing you to make faster, more informed decisions and tailor the policy to your specific needs.

For more details, visit: New Preview Experience and Customization in Account Cleanup

Improved Team Hierarchy View

A brand new way to see your entire organizational structure all at once without endless clicking. Instead of diving into individual teams one by one, you'll now see a clean visual hierarchy that shows parent teams, nested teams, and members at a glance.

Why It Matters: Managing complex team structures can get confusing, especially when there are multiple levels of nested teams. This means faster navigation, clearer understanding of where teams sit and how they relate, and easier team management for admins.

For more details, visit: Improved Team Hierarchy View

Key Takeaways and Next Steps

The biggest theme today: AI and CRM are getting closer. The Claude connector now has write access, and customer agent deployment is more flexible than ever.

If you're managing quotes, the new custom properties and line item display options are worth exploring. 

And if you're still on a legacy sandbox, start planning your transition before the March 16, 2026 sunset.

For further details and to request beta access for specific features, follow the provided links.