September 11, 2025 Wake Up Customer Platform - Smart Properties: Contact Object Support

Overview of Recent HubSpot Platform Enhancements

On September 11, 2025, the 'Wake Up Customer Platform' podcast highlighted a series of significant updates to the HubSpot platform. These updates aim to enhance user experience, streamline workflows, and add new capabilities. Below, we delve into the details of these updates, covering new features, beta programs, and community insights.

  • 30 min

September 11, 2025 Wake Up Customer Platform - Smart Properties: Contact Object Support

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Platform Updates Detailed

Unified Landing Page Creation: A Seamless Experience

HubSpot introduced a unified landing page creation flow that combines manual and AI-powered workflows into one seamless experience. This update eliminates the need to choose between creating a landing page with or without AI, offering a more integrated and efficient process.

• Feature: Unified landing page creation
• Benefit: Combines manual and AI workflows
• Availability: Request beta here

Smart Properties: Enhancing Contact Object Support

Smart properties for contacts in HubSpot unlock new ways to personalize outreach, segment databases, and automate workflows without manual data entry. This feature saves time and provides actionable contextual data by automatically populating relevant information.

• Feature: Smart properties for contacts
• Benefit: Personalizes outreach and automates workflows
• Availability: Learn more here

Customer Agent Upgrades: Handling Front Office Conversations

The customer agent now handles all front office traffic, qualifying prospects, adding them to the CRM, and booking meetings with the sales team. This upgrade ensures that website visitors, whether loyal customers or curious prospects, receive timely and efficient service.

• Feature: Customer agent with agent goals and lead qualification
• Benefit: Manages front office conversations and qualifies leads
• Availability: Request beta here

File Manager Sorting and Filtering Improvements

HubSpot has enhanced the sorting and filtering capabilities of its file manager, allowing users to find files faster with new multi-level sorting options and advanced filters. This update is particularly beneficial for larger organizations with extensive file libraries.

• Feature: Enhanced sorting and filtering in file manager
• Benefit: Improves file management efficiency
• Availability: Join beta here

Meeting Prep in Breeze Assistant: Streamlining Your Workflow

The Breeze Assistant now includes a meeting prep feature, which provides useful summaries of companies, contacts, and deals. It suggests talking points and agendas, ensuring that users are well-prepared for any meeting.

• Feature: Meeting prep in Breeze Assistant
• Benefit: Ensures comprehensive meeting preparation
• Availability: Learn more here

Community Discussions and Ecosystem Insights

During the podcast, the hosts engaged in a lively discussion about the importance of integrating AI into daily workflows. They emphasized the need for a mindset shift towards utilizing AI as a partner rather than just an assistant. This integration is seen as crucial for maximizing the potential of new features such as the unified landing page creation and smart properties.

The conversation also touched on the importance of maintaining human interaction in an increasingly automated world. The hosts highlighted the balance between leveraging AI for efficiency and ensuring meaningful human connections, particularly in customer service and sales processes.

Key Takeaways and Next Steps

The latest HubSpot updates bring significant enhancements that streamline workflows, improve data management, and enhance customer interactions. Users are encouraged to explore these new features and join relevant beta programs to fully leverage the platform's capabilities.

• Explore new features: Users should explore the unified landing page creation, smart properties, and customer agent upgrades.
• Join beta programs: Participation in beta programs for file manager improvements and meeting prep features can provide early access to new tools.
• Leverage AI: Embrace AI as a partner in daily workflows to maximize efficiency and effectiveness.
• Stay informed: Regularly tune into the 'Wake Up Customer Platform' podcast for the latest updates and insights.

For more information on these updates and to request beta access, please visit the provided links. Stay ahead with HubSpot's continuous innovations and watch your business rise.