August 29, 2025 Wake Up Customer Platform - Enhanced HubSpot Connector for Claude

Stay informed with the latest HubSpot platform updates, community insights, and new feature announcements from the Wake Up Customer Platform morning show.

Highlights from the August 29, 2023, Wake Up Customer Platform Morning Show

On August 29, 2023, the Wake Up Customer Platform morning show highlighted several significant updates to the HubSpot platform. Hosted by Chris Carolan, Casey Hawkins, and George B. Thomas, the show aimed to ensure users are aware of the platform's full capabilities and latest enhancements. This article provides a detailed overview of these updates, community discussions, and strategic insights to help HubSpot users maximize their platform usage.

  • 29 min

August 29, 2025 Wake Up Customer Platform - Enhanced HubSpot Connector for Claude

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Platform Updates Detailed: New Features and Enhancements

Knowledge Base Agent Update

• The knowledge base agent no longer requires customer agent knowledge gaps to create article drafts.
• The agent will now extract topics from tickets to create article drafts automatically. Users can review, edit, and publish these drafts.
• Requires at least five closed tickets and the latest knowledge-based tools.
• Request beta

HubSpot Connector for Claude: Additional Object Access (Read-Only) and Admin Controls

• Supports read-only access to additional CRM objects and their associations.
• Includes contacts, companies, deals, tickets, users, line items, quotes, invoices, orders, products, subscriptions, and object lists.
• New admin controls allow super admins to manage user access.
• Learn more

Object Property Snapshots for Event Data

• Automatically captures and stores key property values when events occur for better reporting and attribution.
• Enables historical context for reports, improving accuracy.
• Learn more

Automated Sales Tax Collection with Commerce Hub

• Enables accurate, on-demand sales tax calculations when selling with invoices, payment links, quotes, or subscriptions.
• Sales tax is calculated based on the buyer's location and collected at checkout.
• Join beta

Remove Whitespace and Format Casing in Text Properties

• Automatically removes extra whitespace and applies consistent casing to text properties.
• Ensures clean and organized CRM data for accurate reporting and personalization.
• Request beta

Prospecting Agent for Advanced Research and Adaptive Outreach

• The agent now makes strategic decisions about when to reach out, what to say, and how to engage based on real buying signals and prospect behavior.
• Supports 200+ languages with zero delays and enhanced workflow automation.
• Join beta

Upgraded Social Analytics

• Enhanced social analyze tab offers new reports to understand social media performance.
• Provides key metrics in four fundamental categories to improve social media ROI.
• Request beta

Predictive Deal Score: Buyer Engagement Signals

• Deal score model now includes new high-signal inputs from rep activity and buyer engagement.
• Helps prioritize deals based on real deal momentum and behavior.

Universal Theme Editor

• Available directly in the page editor, allowing theme changes while editing content.
• Reduces the need to switch between different tabs for styling content.
• Request beta

Contact Email Logging Rules

• Lets admins configure the portal to automatically capture all email communications between users and existing contacts in HubSpot.
• Ensures no important communications are missed.
• Join beta

Community Discussions and Insights

During the show, the hosts discussed the impact of these updates on various HubSpot user communities. They emphasized the importance of leveraging the new features to streamline workflows and enhance productivity. The integration of AI-powered tools like the knowledge base agent and prospecting agent showcases HubSpot's commitment to making advanced technology accessible to all users.

Access Requirements and Implementation Guidance

Many of the updates require users to join beta programs or request access through specific links. It is crucial for users to follow these links to gain early access and provide feedback that can help improve the features. For example, users interested in the knowledge base agent update can request beta access here.

Strategic Context and Implications for Users

The discussed updates aim to enhance the overall user experience by providing advanced tools that automate routine tasks, improve data accuracy, and offer deeper insights. For instance, the predictive deal score now includes buyer engagement signals, enabling sales teams to focus on high-priority deals. Similarly, automated sales tax collection simplifies compliance, allowing businesses to concentrate on growth.

Key Takeaways and Next Steps

The August 29, 2023, Wake Up Customer Platform morning show highlighted several critical updates to the HubSpot platform. Users are encouraged to explore these new features and join relevant beta programs to stay ahead of the curve. By leveraging these updates, businesses can enhance their operational efficiency and drive better results.

For more information on the updates and to join beta programs, follow the provided links in each section. Stay tuned for future episodes of the Wake Up Customer Platform morning show for more insights and updates.