HubSpot, AI, and the Rise of AIRops

What is AIRops?

RevOps in the age of AI

Buyer intent is no longer a static score — it’s a stream of real-time signals powered by AI. In this session, Tracy Thomas, PM at HubSpot, will explore how modern teams can recognize, interpret, and act on intent signals directly inside HubSpot. If you’re looking to move from reactive workflows to AI-driven, signal-based revenue execution, this session will show you what’s possible.

Learn how AI-generated answers are changing the world of discovery, and how teams should operationalize their efforts to stay visible and drive measurable results. We’ll break down the Semrush success story to show how traditional search and AI-driven answers work together,  and give you the actionable tactics needed to help your clients win in the new era of search.

AI, automation, and personalization all depend on one thing: a unified customer view. In this session, Ryan Ginsberg and Chris Carolan will explore how modern revenue teams structure and connect their data inside HubSpot to create a single, actionable picture of every customer. If you want cleaner reporting, smarter automation, and AI that actually works, it starts here.

AI is powerful - but most teams struggle to choose the right implementation path. In this AIRops breakout, we’ll introduce a practical framework for deciding when to use HubSpot-native AI, enrichment tools, orchestration layers, or custom builds. You’ll leave able to triage any “we need AI for this” request and scope it at the right level of complexity and risk.

In this live demo, Boris Michel will bring the vibe coding experience of tools like Lovable and Replit directly to HubSpot CMS with vibeSpot. Now teams can generate HubL-compatible themes, landing pages, blogs, and modules from simple prompts, then deploy them to HubSpot with a single click.  If you build in HubSpot — as a developer, admin, or operator -  this session will show you what AI-native CMS production looks like in practice.

Clay is getting a lot of attention right now--but most teams still aren’t sure how to actually use it for maximum impact.  In this session, Diana Gonzalez from RevPartners will break down how modern GTM teams combine HubSpot and Clay to build a signal-driven revenue motion. RevPartners is uniquely positioned to teach this approach as the only company in the world to hold Elite partner status with both HubSpot and Clay.  Diana will walk through a practical framework for defining target accounts, enriching data, identifying meaningful buying signals, and routing accounts into the right actions--so your team can turn signals into pipeline.

In this session, Chris Carolan interviews Ammar Khan from Expertise.ai on how leading teams extend HubSpot to drive higher conversion, smarter qualification, and measurable pipeline impact. If you’re thinking beyond basic routing and into conversations that accelerate revenue, this discussion is for you.

Most HubSpot teams know they’re leaving value on the table with anonymous website traffic - but few have a clear, actionable strategy for capturing it. In this session, Robb Clarke from RB2B will break down how modern deanonymization works, what’s realistic (and what’s hype), and how marketing and RevOps teams can turn previously invisible visitors into qualified pipeline. Attendees will walk away with practical guidance for implementation, sales alignment, and measurable ROI.

What does HubSpot help actually cost? For the first time, we’re publishing real pricing benchmarks from 500+ projects and 2,000+ proposals across implementation, RevOps, automation, integrations, and ongoing support. This session reveals what companies are truly paying, where budgets are underestimated, which project types are growing fastest, and how to scope work for better outcomes. If you want pricing clarity instead of guesswork, this is the session.