October 31, 2025 HubSpot Updates - The Lead object can now be renamed and toggled on/off

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October 31, 2025 HubSpot Updates - The Lead object can now be renamed and toggled on/off

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HubSpot Enhancements: Latest Platform Updates and Features

Stay informed with the latest updates to HubSpot's platform, designed to enhance user experience and streamline workflows. On October 31st, 2025, HubSpot unveiled nine new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.

Platform Updates Detailed

Leads Can Now Be Renamed and Toggled On/Off

Leads have evolved to be a more broadly supported CRM object. Users can now toggle the leads object on or off in their HubSpot account and rename it to match their team's terminology.

Why It Matters: Customizing CRM objects to match business terminology reduces onboarding friction and helps new team members get up to speed faster.

For more details, visit: Leads Can Now Be Renamed and Toggled On/Off

Introducing the Breeze Assistant Mobile App

The Breeze Assistant is now available as a mobile app on both Android and iOS. This app provides business intelligence anywhere, enabling users to prep for calls, respond to urgent questions while traveling, and capture insights right after meetings.

Why It Matters: Mobile AI that knows your business data and remembers your preferences keeps work moving even when you're away from your desk.

For more details, visit: Introducing the Breeze Assistant Mobile App

Time to First Human Assign Reporting

HubSpot has added a new metric to Help Desk Insights called "Time to First Human Assign." This metric measures how long it takes for a ticket to be assigned to a human support representative for the first time, excluding any AI or automated assignments.

Why It Matters: This metric helps teams measure and improve the handoff moment between AI and human support, ensuring customers get timely assistance when automation can't resolve their issues.

For more details, visit: Time to First Human Assign Reporting

Public Beta: Marketing Studio

Marketing Studio is now available in public beta. This all-in-one workspace allows teams to launch campaigns faster with AI that plans, creates, and connects everything in one place, built for collaboration, creativity, and AI-powered speed.

Why It Matters: Teams can now fully plan and build campaigns from a single tool without jumping between platforms, eliminating spreadsheets, docs, and endless tool hopping.

For more details, visit: Public Beta: Marketing Studio

Sequences: Use Default "From Address" for Workflow Enrollment

Sequence enrollment via workflow now uses the user's default "from" address when sending on behalf of the contact owner if a valid default is set.

Why It Matters: This change ensures greater consistency and control, reducing errors and improving communication reliability for users managing automated outreach.

For more details, visit: Sequences: Use Default "From Address" for Workflow Enrollment

Improving Zendesk to Help Desk Ticket Migration

Customers can now more easily migrate their customer support ticket data from Zendesk into Service Hub using the Smart Transfer platform. This new functionality enables the migration of full historical ticket conversation threads between support teams and customers.

Why It Matters: This update ensures smoother migrations, better continuity for support teams, and more consistent experiences for customers by preserving complete support context.

For more details, visit: Improving Zendesk to Help Desk Ticket Migration

Marketing Email API Migration to folderIdV2

HubSpot is updating the marketing email API endpoints to include both the existing folderID and the new folderIdV2 fields during the migration period. Beginning January 28th, 2026, the folderID property will stop working and developers must use only the folderIdV2 property.

Why It Matters: This update allows developers time to update their integrations before the January 2026 deadline as HubSpot focuses on the improved V3 Marketing Email API.

For more details, visit: Marketing Email API Migration to folderIdV2

"Publish" Workflow Permission

HubSpot is introducing a new "publish" permission for workflows. Users with this permission will be able to turn on a workflow so it can begin triggering and executing, while others can still create and edit workflows.

Why It Matters: This allows portals to feel more confident about more users creating workflows while limiting who can actually activate them, improving security and control.

For more details, visit: "Publish" Workflow Permission

Automatically Clean Up Unused Workflows

Account Cleanup now supports automated cleanup for workflows. The automation deletes disabled workflows that haven't been modified in over six months and moves them to the recently deleted section where they can be restored within 90 days.

Why It Matters: This automation keeps your workflow tool focused on actively used workflows, allowing teams to spend less time on manual cleanup and more time on strategic work.

For more details, visit: Automatically Clean Up Unused Workflows

Key Takeaways and Next Steps

• Customization Flexibility: The ability to rename and toggle leads off provides greater CRM adaptability to business-specific terminology.
• Mobile Intelligence: Breeze Assistant mobile app extends business intelligence capabilities beyond the desk.
• Support Metrics: New reporting on AI-to-human handoff times enables better support team optimization.
• Campaign Centralization: Marketing Studio consolidates campaign work into a single collaborative workspace.
• Communication Control: Default "from" address settings improve automated outreach reliability.
• Migration Improvements: Enhanced Zendesk migration preserves complete conversation history for better continuity.
• API Updates: Marketing Email API migration provides clear timeline for developer updates before January 2026.
• Workflow Governance: New publish permission enables safer delegation of workflow creation and editing.
• Automated Maintenance: Workflow cleanup automation reduces manual overhead for Enterprise customers.

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