November 14, 2025 HubSpot Updates - Import Historical Email Data

  • 21 min

November 14, 2025 HubSpot Updates - Import Historical Email Data

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Enhancements: Latest Platform Updates and Features

Stay up-to-date with the latest HubSpot enhancements designed to optimize user experience and streamline your workflows. On November 14th, HubSpot unveiled several new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.

Platform Updates Detailed

Unmerge Individual Records: A New Capability

HubSpot has introduced the ability to unmerge individual CRM records, a feature that was previously unavailable. This update allows users to restore records to their pre-merged state, providing an audit trail for better data integrity.

Why It Matters: This new capability helps users correct merge mistakes and avoid manual workarounds, ensuring data accuracy and reducing the risk of data loss.

For more details, visit: Unmerge Individual Records

Projects API: Enhancing Project Management

The Projects API is now available, supporting HubSpot's new project object. This API allows customers and partners to programmatically create, read, update, and associate projects with related records.

Why It Matters: This update enables automation of project creation and updates, synchronization of project data across tools, and the building of custom workflows and reporting tailored to specific business needs.

For more details, visit: Projects API

Granular Filter Insights in Segments

HubSpot introduces granular filter insights in the segment-building experience, providing real-time visibility into how each filter influences the total audience size. Users can now see exactly how many records match at each step, which filters are expanding or narrowing the audience, and which filters have no effect.

Why It Matters: This feature allows for smarter, more accurate segment building without guesswork, ensuring that users can fine-tune segments with precision and achieve better outcomes.

For more details, visit: Granular Filter Insights in Segments

Copy Workflows to Another HubSpot Account

Customers using multi-account management can now copy workflows from one HubSpot account to another within their organization using asset copying functionality. This feature requires Marketing Hub Enterprise.

Why It Matters: This capability helps standardize accounts, save time, and ensure accuracy by allowing users to copy workflows across accounts in seconds without manual work.

For more details, visit: Copy Workflows to Another HubSpot Account

Import Historical Email Data

HubSpot now allows all users to import historical email data. This feature ensures that users can import past emails directly, eliminating cold starts and empty timelines while providing a complete view of historical interactions.

Why It Matters: This update is crucial for adoption, as it allows for seamless migration from other platforms and ensures that users have access to their full email history.

For more details, visit: Import Historical Email Data

Dharmesh's Vision: Daily Delights for HubSpot Users

In a recent post, Dharmesh Shah, co-founder of HubSpot, announced the revival of the "Daily Delights" initiative. This initiative focuses on shipping at least one small improvement to the product daily, aiming to fix minor annoyances and drive customer delight.

Why It Matters: This initiative highlights HubSpot's commitment to continuous improvement and customer satisfaction, ensuring that the platform evolves to meet user needs and preferences.

Key Takeaways and Next Steps

• Data Integrity: The ability to unmerge individual records enhances data accuracy and integrity.
• Project Management: The Projects API offers increased flexibility for managing and automating projects.
• Segment Building: Granular filter insights improve the precision and effectiveness of segment creation.
• Workflow Efficiency: Copying workflows across accounts saves time and ensures consistency.
• Email Migration: Importing historical email data facilitates seamless platform transitions.
• Continuous Improvement: The "Daily Delights" initiative underscores HubSpot's dedication to enhancing user experience.

Stay tuned for more updates and continue leveraging these new features to optimize your HubSpot experience.