On February 11, 2026, HubSpot released eight platform updates spanning CRM data management, Commerce Hub capabilities, API authentication, and a significant redesign of the Breeze Assistant prompt experience. This batch touches a wide range of user roles, from sales teams managing quotes and payments to admins maintaining portal hygiene to operations professionals connecting third-party tools.
Several updates address long-standing workflow gaps, including the ability to sync recurring meetings from connected calendars and the option to manually retry failed subscription payments. Meanwhile, the Breeze Assistant overhaul introduces CRM-aware prompting and reusable prompt templates that could change how teams interact with AI across the platform.
Recurring meetings from connected calendars can now sync into HubSpot. This feature is currently in private beta and will automatically sync any recurring meetings created after joining the beta. For recurring events created prior to joining, users can manually trigger the sync by editing one of the recurring events in their calendar and selecting to update all events or this event and following events. This only needs to be done once per recurring series. This launch does not include the ability to create recurring meetings within HubSpot; meetings must be created on the connected calendar.
Why It Matters: Previously, HubSpot could only sync the first event of a recurring series, leaving gaps in meeting data for ongoing client relationships, internal standups, and regular check-ins. With full recurring meeting sync, teams can now prepare, review, record, and follow up on all meetings from within the CRM.
For more details, visit: Sync Recurring Meetings to HubSpot
Account Insights has been rebranded to Account Cleanup. This tool allows admins to identify opportunities to declutter their accounts using both automated and manual tools to remove low-value, unused assets including unused forms, workflows, privacy requests, and permissions for partner users.
Why It Matters: Portal clutter accumulates over time and makes it harder for admins to focus on high-impact work. Account Cleanup provides a centralized view of unused assets so teams can quickly identify and remove what is no longer serving them.
For more details, visit: Account Cleanup
Sales teams can now add editable fields to quotes that allow buyers to provide billing information before accepting. Supported fields include purchase order number, buyer tax ID number, buyer company name and address, billing contact, billing address, and billing company. Once the buyer accepts the quote, these fields are locked and cannot be edited by the buyer.
Why It Matters: Collecting billing information outside the quoting process has been a persistent source of friction for sales teams, requiring manual follow-up to gather purchase order numbers, tax IDs, and billing addresses. This update consolidates data collection into a single step, reducing back-and-forth and improving invoicing accuracy.
For more details, visit: Capture Buyer Details from Quotes
Users can now manually retry failed subscription card payments in Commerce Hub, providing greater control over revenue recovery. This feature is currently in beta and allows immediate action when a subscription payment fails, rather than waiting for automated retries or contacting buyers to update their payment details.
Why It Matters: Failed payments represent direct revenue risk, and waiting on automated retry schedules can delay recovery. Manual retry capability gives teams the ability to act immediately on critical payment failures and maintain consistent cash flow.
For more details, visit: Manually Retry Failed Card Payments
Service keys provide a simplified authentication solution for customers who need API access without the complexity of full app development. This feature, currently in beta, replaces legacy private apps by rebuilding them on the modern developer platform infrastructure. Service keys allow users to create secure, scoped API credentials, connect third-party tools like Tableau, Power BI, and data warehouses, and maintain integrations with keys that do not expire when employees leave.
Why It Matters: Connecting HubSpot to external tools has historically required navigating developer workflows not designed for everyday users. Service keys enable marketing operations managers, sales analysts, and revenue operations leads to create and manage secure API connections themselves, with built-in activity logging and easy key rotation for ongoing governance.
For more details, visit: Account Service Keys
Index page tables now update automatically in real time as records are created or modified. This is an early beta requiring a meeting with HubSpot after requesting access. The update eliminates the need to manually refresh the browser to see the latest data when records change, ownership updates, or statuses shift.
Why It Matters: Stale data on index pages leads to missed opportunities and misaligned priorities. Real-time updates ensure teams are always working from current information, which is especially valuable in high-velocity sales environments where record ownership and deal stages change frequently throughout the day.
For more details, visit: Real-Time Table Updates on Index Pages
Businesses with the Brands add-on can now assign different brands to invoices, payment links, subscriptions, and checkout pages in Commerce Hub. Each transaction reflects the correct logo and brand colors for the assigned brand. This requires Marketing Hub Enterprise with the Brands add-on plus Commerce Hub.
Why It Matters: Businesses operating multiple brands need consistent branding throughout the entire buyer journey, from marketing to sales to payments. This update closes a gap that previously forced multi-brand organizations to present inconsistent branding at the transaction stage, undermining the professional appearance built through earlier touchpoints.
For more details, visit: Brands Support in Invoices, Payment Links, and Subscriptions
The Breeze Assistant prompt experience has been redesigned with three major additions: @mentions for CRM object search, a saved prompts library with reusable templates and placeholders, and categorized prompt suggestion buttons including Summarize, Create, How Do I, and Prepare. Users can organize saved prompts with tags such as Customer Success, Marketing, Sales, and Support, and assign them to specific assistants. The Prepare category surfaces upcoming meetings from the user's calendar, and all templates are editable in the input box before sending.
Why It Matters: The Breeze Assistant is increasingly central to daily HubSpot workflows, but users have had to retype effective prompts and manually reference CRM records. This overhaul reduces repetitive prompt creation, helps users discover capabilities through intelligent suggestions, and makes the assistant CRM-aware through @mentions, significantly lowering the barrier to consistent AI adoption across teams.
For more details, visit: Breeze Assistant Prompts Reimagined
Commerce Hub Continues to Mature: Three of today's eight updates target Commerce Hub functionality, from buyer detail capture in quotes to manual payment retries to multi-brand support across transactions. Organizations using HubSpot for payments and subscriptions should evaluate these features as part of their revenue operations stack.
AI Interaction Is Getting Smarter: The Breeze Assistant overhaul represents a shift from generic AI chat to CRM-aware, workflow-integrated prompting. Teams that invest in building saved prompt libraries and tagging conventions now will see compounding efficiency gains as adoption scales.
Data Accessibility Is a Running Theme: From recurring meeting sync to real-time index page updates to simplified API credentials, several updates focus on ensuring the right data is available where and when users need it. This is a good time to audit which data gaps are creating manual workarounds in your organization.
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