September 18, 2025 Wake Up Customer Platform - Breeze Studio Agent Builder

Overview of 2025 HubSpot Platform Updates

On the morning of September 18, 2025, HubSpot unveiled a series of significant platform updates aimed at enhancing user experience and optimizing business operations. These updates span various features including email send times, help desk functionalities, AI integrations, and data management.

  • 29 min

September 18, 2025 Wake Up Customer Platform - Breeze Studio Agent Builder

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Platform Updates Detailed

Suggested Email Send Times: Maximizing Engagement

HubSpot introduces "Suggested Email Send Times" to optimize engagement with send time recommendations. This feature ensures that marketing emails reach audiences when they are most likely to engage, thereby increasing open rates, click-through rates, and overall campaign effectiveness.

• Join beta: Suggested Email Send Times

Enhanced Help Desk with Dynamic Reply Editor

The new "Dynamic Reply Editor" in HubSpot's help desk automatically resizes as the user composes their reply. This adaptive workspace provides support reps with more vertical space to read and digest threads, more room to compose longer messages, and an easier copy-pasting experience.

• Learn more: Dynamic Reply Editor

Introducing Breeze Studio's Agent Builder

"Breeze Studio: Agent Builder" facilitates the customization and deployment of off-the-shelf agents for businesses. Users can add prompts, refine agent communication, extend intelligence with PDFs, HubSpot CRM data, and more—all without writing code.

• Join beta: Breeze Studio: Agent Builder

AI-Generated Calculated Property Formulas

HubSpot now allows users to leverage AI to generate custom equations for calculated properties. This feature simplifies the process of building custom equations by letting users describe their desired calculations, which HubSpot then translates into formulas for testing and modification.

• Learn more: Generate Calculated Property Formulas with AI

Sunsetting AI Social Inbox Insights Beta

The "AI Social Inbox Insights Beta Program" will be sunset on September 30, 2025. Insights gained from this beta will inform future product features, such as the new social comment sentiment classification feature in the social reply tab. This enables users to quickly understand audience sentiment towards social conversations and prioritize responses.

• Learn more: Sunsetting AI Social Inbox Insights

Unified Data Backup and Restore

HubSpot's "Unified Data Backup and Restore" feature automatically captures CRM data every day for the last 14 days, allowing users to roll back to any point in time without manual backups. This function is designed to quickly identify changes in CRM data and selectively restore only the segments that need fixing, reducing the time to resolve data issues.

• Request beta: Unified Data Backup and Restore

Community Discussions and Ecosystem Insights

During the announcement, hosts Chris Carolan and George B. Thomas highlighted the community's reaction to the influx of updates, noting that many users feel overwhelmed by the rapid pace of changes. They stressed the importance of leveraging new tools like AI to keep up with these developments and provided insights into upcoming features like the transition from admin roles to AI orchestrators.

Additionally, they encouraged users to explore the Breeze Studio and its potential for automating repetitive tasks, enhancing business processes, and driving better outcomes without requiring extensive engineering resources.

Key Takeaways and Next Steps

The 2025 HubSpot platform updates introduce powerful new tools and enhancements designed to improve user experience and streamline business operations. Key takeaways include:

• The introduction of suggested email send times to optimize engagement.
• Enhanced help desk capabilities with a dynamic reply editor.
• The launch of Breeze Studio's Agent Builder for customizable AI agents.
• AI-generated calculated property formulas to simplify complex calculations.
• The sunsetting of the AI social inbox insights beta to make way for new sentiment analysis features.
• A unified data backup and restore system for efficient data management.

Users are encouraged to explore these new features, join relevant beta programs, and stay engaged with HubSpot's evolving ecosystem to fully leverage the platform's capabilities. For more information, users can follow the provided links to learn more about each update and join the beta programs.