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September 08, 2025 Wake Up Customer Platform - Apps Tab on Data Integration Home

Stay informed about the newest HubSpot platform updates designed to enhance user engagement and data management.

Overview of Recent HubSpot Platform Updates

On September 8th, HubSpot announced a series of new updates and features aimed at improving user engagement and data management. These updates span various aspects of the platform, from enhanced security activity reporting to new tools for developers and sales teams. Below, we delve into each update to provide a comprehensive overview of what’s new and how it can benefit your business.

September 08, 2025 Wake Up Customer Platform - Apps Tab on Data Integration Home
  28 min
September 08, 2025 Wake Up Customer Platform - Apps Tab on Data Integration Home
Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show
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Platform Updates Detailed

Enhanced Security Activity Reporting

The security activity report now includes object names alongside object IDs when exported to CSV. This update makes it easier to identify which assets were affected by security activities. Previously, users had to manually look up each ID to determine whether it was a high-value contact, critical deal, or sensitive company record. This enhancement reduces unnecessary work and improves the efficiency of auditing and compliance processes.

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New Data Fetching Hooks for App Cards

HubSpot has introduced two new data fetching hooks for app cards built as UI extensions: useCRMProperties and useAssociations. These hooks simplify data access by allowing developers to quickly retrieve and format CRM record data and associations directly within app cards. This speeds up extension development, improves performance, and enhances the overall user experience.

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Building Full-Page Applications with App Home

App Home is an extensible, full-page, centralized experience for HubSpot apps. It allows app partners and developers to build full-page applications powered by UI extensions, accessible directly from the HubSpot global marketplace navigation. This feature enables the creation of comprehensive, intelligent solutions that work seamlessly across the entire HubSpot customer platform.

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Upgraded Data Integration Home

The data integration home now includes a new apps tab alongside the existing files tab and a datasets tab that shows syncs from Data Studio. This update provides a clear overview of all data sources in one place, making it easier to manage data flow and ensure integrations work correctly.

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Introducing HubSpot Sales Meeting Notetaker

Admins can now enable the HubSpot Meeting Notetaker to automatically record, transcribe, and store sales conversations in HubSpot. This tool joins Zoom, Google Meet, and Microsoft Teams meetings with external contacts stored in your CRM, allowing sales reps to focus fully on customer interactions rather than manual notetaking.

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Community Discussions and Ecosystem Insights

During the recent updates announcement, community feedback played a pivotal role. Hosts expressed excitement about the 200 updates and the new capabilities they bring. The introduction of features like the Sales Meeting Notetaker and App Home has received positive feedback for their potential to streamline workflows and enhance productivity.

The podcast team has also planned marathon sessions on LinkedIn to discuss these updates in detail. This initiative aims to create awareness and provide users with a platform to ask questions and share their experiences. As stated by the hosts, these sessions are designed to help users keep up with the new features and understand how to leverage them effectively.

Summary of Key Takeaways and Next Steps

The latest HubSpot updates bring a host of new features and enhancements designed to improve user engagement and data management. Key updates include enhanced security activity reporting, new data fetching hooks for app cards, the introduction of App Home for building full-page applications, an upgraded data integration home, and the HubSpot Sales Meeting Notetaker.

To take full advantage of these updates, users are encouraged to join the relevant betas and explore the new features. Engaging with the HubSpot community through LinkedIn sessions and other forums can also provide valuable insights and support.

Stay tuned for more updates and be sure to leverage these new capabilities to maximize the potential of your HubSpot platform.