June 27, 2025 HubSpot Updates - Health Score Builder & AI-Powered Lookalike Lists

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June 27, 2025 HubSpot Updates - Health Score Builder & AI-Powered Lookalike Lists

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Discover the latest HubSpot platform updates designed to enhance your business operations and customer engagement.

Introduction to June 27, 2025 HubSpot Updates

On June 27, 2025, HubSpot introduced several significant updates aimed at improving various aspects of its platform. These updates span from enhancing customer success tools to integrating more personalized e-commerce features and improving data tracking capabilities. This article delves into the details of these updates, providing a comprehensive overview of the new features and improvements.

Platform Updates Detailed

Health Score Builder: Enhancing Customer Success

The Health Score Builder is a new feature within the Service Hub, designed to replace the sunset scoring properties. This tool allows customer success teams to assign points to properties and activities across HubSpot, helping them identify trends, surface opportunities, and flag potential churn risks. It aggregates and evaluates data points about individual companies in an automated way. This feature is crucial for customer success teams looking to maximize the value they provide to their clients.

Heads up: you'll find it under Settings, not where you'd expect! Learn more: Health Score Builder

Shopify Integration Enhancements: Product Personalization

HubSpot has enhanced its Shopify integration, enabling users to automatically pull their most viewed and recently viewed products into HubSpot marketing emails. This feature allows businesses to showcase popular products that customers are genuinely interested in, thereby boosting e-commerce sales.

• Most Viewed Products: Learn More
• Recently Viewed Products: Learn More

Custom Help Desk Views: Improved Segmentation

Support teams can now create custom views in the Help Desk based on contact object properties, not just ticket properties. This update provides greater flexibility for high-touch or specialized teams, allowing them to organize tickets more effectively based on who the customer is. This feature is particularly useful for accessing tickets from VIP clients and personalizing the agent experience.

Request beta: Custom Help Desk Views

Property Change Events: Tracking Historical Data

The new property change events feature allows users to track and utilize change history for reporting, customer journey analytics, segmentation, and automation. Users can track up to 25 properties, including timestamps, initiators, previous values, and current values. This update enables better reporting and historical tracking of property changes.

Available at the enterprise level for Marketing Hub and full platform. Learn more: Property Change Events

AI-Enhanced Landing Pages: Smarter Content Creation

The Content Assistant has received significant improvements to enhance landing page creation. Users can now feed rough prompts to the AI, which will then generate better copy. Additionally, users can provide extra context such as products, events, or offers to produce more tailored landing pages. This feature reduces guesswork and results in higher quality, ready-to-publish content.

• Enhanced Prompts: Learn More
• Additional Context: Learn More

Community Discussions and Ecosystem Insights

During the discussion about these updates, community members highlighted the importance of these new features in improving overall user experience and operational efficiency. The introduction of the Health Score Builder, for example, sparked conversations about the potential for more integrated scoring systems that combine both lead and health scores. Additionally, the ability to filter Help Desk views based on contact properties was praised for its potential to streamline support operations significantly.

Summary and Key Takeaways

The latest HubSpot updates introduced on June 27, 2025, bring a host of new features designed to enhance service delivery, e-commerce personalization, data tracking, and content creation. These updates include the Health Score Builder, Shopify integration enhancements, custom Help Desk views, property change events, and AI-enhanced landing pages. Implementing these features can help businesses improve customer engagement, streamline operations, and create more effective marketing campaigns.

For those interested in exploring these updates further, links to detailed information and beta requests are provided throughout the article. Stay tuned for more updates and continue to leverage HubSpot's robust platform to drive your business forward.