August 26, 2025 Wake Up Customer Platform - New Lists Intro Page

Overview of August 2025 HubSpot Platform Updates

On August 26th, 2025, HubSpot unveiled a series of platform updates and new feature announcements aimed at enhancing user experience and improving business operations. This article provides a detailed overview of these updates, as discussed on the unofficial HubSpot updates morning show with hosts Chris Carolan, Casey Hawkins, and George B. Thomas.

  • 30 min

August 26, 2025 Wake Up Customer Platform - New Lists Intro Page

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Platform Updates Detailed

New Lists Intro Page with AI Suggestions

HubSpot introduces a new Lists Intro Page with AI Suggestions, aimed at simplifying the process of understanding and managing segments. The new feature provides a centralized experience that offers AI-powered suggestions based on your goals, ideal customers, and target personas. This update is designed to help users uncover new segmentation opportunities and create the right segments through guided creation flows and AI-powered recommendations.

• Request beta: New Lists Intro Page with AI Suggestions

Sync to Ads from Lists for Seamless Ad Management

HubSpot now allows users to easily activate contact lists across ad networks like LinkedIn, Google, and Facebook directly from their lists. This new feature integrates ad targeting with segmentation workflows, making the process more streamlined and actionable.

• Join beta: Sync to Ads from Lists

Lead Scores Now Support Total Score Limits Up to 10,000

In response to user feedback, HubSpot has increased the total score limits for lead scoring to up to 10,000 points. This change offers greater flexibility in creating scoring rules with higher point values, allowing for a more nuanced interpretation of leads' engagement levels.

• Learn more: Create Lead Scores with Total Score Limits up to 10,000

Optimize Social Posts with AI-Powered Captions and Timing

HubSpot's new feature includes an AI caption optimizer and recommended posting times based on previous engagement data. This update aims to save time for marketers by providing in-flow, AI-powered recommendations to improve social media copy and suggest the best times to publish for maximum reach.

• Join beta: Optimize your social posts

Enhanced Forecast Submission Cadence and Reminders

HubSpot introduces a feature that allows managers to set a consistent forecast submission cadence and send automated reminders to ensure timely submissions. This update is designed to improve participation, accuracy, and trust in sales forecasts by eliminating the need for manual follow-ups.

• Join beta: Forecast Submission Cadence & Reminders

Enable Automatic Billing After First Subscription Invoice Payment

HubSpot's new subscription billing feature allows businesses to set up subscriptions that automatically charge after the first invoice payment. This provides flexibility in how payment methods are collected and stored, ensuring timely payments and saving customers time.

• Join beta: Enable Automatic Billing After First Subscription Invoice Payment

Domain Settings Improvements

Several improvements have been made to domain settings management in HubSpot, including auto-association of new content types to existing domains, improved business unit behavior, and persistent validation tools for reverse proxy and SSL. These changes aim to make domain settings easier to manage and more efficient.

• Learn more: Domain Settings Improvements

Custom Report Builder Quick Access to Report Settings

This update allows users to edit settings for reports built using the custom report builder, providing the same flexibility as those built with the single object report builder. Users can now modify chart types, properties, and dimensions directly, without having to rebuild the entire report.

• Join beta: Custom Report Builder Quick Access to Report Settings

Create Personalized Content from Lists

HubSpot introduces list-based remixing, allowing marketers to create content tailored to specific customer segments with ease. By turning contact lists into context for AI, users can generate unique content that resonates with their audience.

• Join beta: Create Personalized Content from Lists

Account Cleanup for Unused Pages and Blog Posts

The new Account Cleanup app supports automated cleanup for unpublished pages and posts that haven't been modified in over six months. This feature helps HubSpot admins focus on high-impact tasks by reducing clutter in their accounts.

• Request beta: Account Cleanup for Unused Pages and Blog Posts

Community Discussions and Ecosystem Insights

During the morning show, hosts discussed the importance of having data in place for these new features to function effectively. They emphasized the need for businesses to document their strategy, data model, and target personas within HubSpot to fully leverage the platform's capabilities. Additionally, the hosts acknowledged the challenge of managing large volumes of data and the importance of tools like Commerce Hub for subscription billing and account cleanup.

The upcoming Value First Data Summit aims to help teams address these challenges. Register to join 20+ experts.

Key Takeaways and Next Steps

The latest HubSpot updates from August 2025 bring several new features and improvements aimed at enhancing user experience and operational efficiency. From AI-powered segmentation and social media optimization to flexible billing options and automated account cleanup, these updates provide valuable tools for businesses to leverage.

To fully utilize these features, businesses are encouraged to document their strategies, data models, and target personas within HubSpot. Users interested in exploring these new updates can request beta access or learn more through the provided links.

Stay tuned to future updates and continue to optimize your HubSpot platform to drive business growth.