Apr 22, 2025 HubSpot Updates - Breeze AI-powered Lookalike Lists

  • 38 min

Apr 22, 2025 HubSpot Updates - Breeze AI-powered Lookalike Lists

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Stay Informed with the Latest HubSpot Platform Updates for April 2025

In April 2025, HubSpot has rolled out a series of significant platform updates aimed at enhancing automation, data management, and user experience. The updates, discussed on the "Wake Up with Customer Platform" podcast, cover various improvements and new features that HubSpot users can leverage to optimize their workflows and business processes. Below, we provide a detailed breakdown of these updates, community insights, and key takeaways.

Platform Updates Detailed

Commerce Hub Product Updates and Announcements

HubSpot has introduced a new section for Commerce Hub product updates on the Commerce overview page. This update aims to keep users informed about the latest features and changes within Commerce Hub. The announcements section will now display all Commerce Hub-related product updates directly on the overview page, ensuring that users never miss a new feature.

Enhanced Automation Issue Management

HubSpot has launched a centralized way to manage and troubleshoot issues across all automation tools, including workflows, forms, and pipelines. This new feature provides a quick method to review any problems that may arise, making automation management more efficient. Users can now monitor their automation processes more effectively and resolve issues faster.

Cleaner and More Efficient Property History Exports

Previously, exporting a property's history would include every record, even those without a value. HubSpot has now refined this process, ensuring that exports only contain records that have had a value at some point. This update results in faster exports with less data bloat, making the property history export process more streamlined.

New Data Sources and Logic in Workflows

HubSpot has enhanced its workflow capabilities by introducing new data sources that allow for more dynamic logic. Users can now utilize data from multiple associated records and records based on property logic rather than just associations. This update provides greater flexibility and precision in creating workflows, enabling users to build more complex and effective automation.

Community and Ecosystem Insights

The podcast hosts, Chris Carlin, Casey Hawkins, and George B. Thomas, discussed the importance of these updates and their potential impact on HubSpot users. The conversation highlighted how these changes reflect HubSpot's commitment to improving user experience and providing robust tools for business growth. The hosts also touched on the importance of paying attention to permission levels and the security risks posed by inactive user accounts.

Community Discussions

The community has shown particular interest in the new automation issue management feature, as it addresses a common pain point for many users. There has also been positive feedback on the cleaner property history exports, with users appreciating the reduced data bloat and faster export times.

Ecosystem Insights

The hosts speculated on the future of Commerce Hub and whether other hubs might receive similar overview and announcement sections. They also discussed the potential benefits and risks of the new AI-powered lookalike lists, emphasizing the importance of responsible data usage and the need for cleansed and vetted data.

Key Takeaways and Next Steps

HubSpot's April 2025 platform updates bring several enhancements that improve automation, data management, and user experience. Key takeaways include:

• The introduction of a dedicated section for Commerce Hub product updates on the overview page.
• A centralized system for managing and troubleshooting automation issues.
• More efficient property history exports that only include records with values.
• New data sources and logic in workflows, offering greater flexibility and precision.

HubSpot users are encouraged to explore these new features and updates to optimize their workflows and business processes. For those interested in beta features or further learning, HubSpot provides links and resources to get started.

Stay tuned for more updates and insights as HubSpot continues to evolve and enhance its platform to meet the needs of its users.