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Chris Carolan
Unveil the latest features and updates from HubSpot discussed in the 'Wake Up Customer Platform' podcast on October 7, 2025
Overview of HubSpot's New Updates
On October 7, 2025, the 'Wake Up Customer Platform' podcast, hosted by Chris Carolan, Casey Hawkins, and George B. Thomas, provided insightful updates on HubSpot's latest platform enhancements. This article delves into the details of these updates, covering new features, enhancements, and their implications for users.
Platform Updates Detailed
New Product Builder with Product Status
HubSpot has introduced a new Product Builder with an updated full-page layout, offering a cleaner and distraction-free editing experience. This update includes:
- Flat rate pricing support (one-time or recurring)
- Image upload
- SKU, tax category, and product type selection
- New active/inactive toggle from the product builder or preview panel
- Updated product index page with an optional status column
This enhancement allows users to deactivate outdated products easily, reducing the risk of using old products and simplifying the reactivation of items when needed. For more details, visit HubSpot Product Updates.
Customer Agent Prompt Recommendations
The Customer Agent feature now displays smart prompt suggestions in your chat widget based on the page visitors are currently viewing. This update aims to increase engagement by providing relevant, helpful prompts tailored to each specific page. Visitors can now see exactly what questions they can ask, leading to higher engagement rates and better assistance. More details can be found at HubSpot Product Updates.
Redesign of Automation Overview
HubSpot has redesigned the Automation Overview page, making it simpler, cleaner, and easier to navigate. Key improvements include:
- Recommended next steps
- Performance insights
- Apps to connect
The new design aims to help users quickly see what's most important without feeling cluttered or overwhelmed. For further information, visit HubSpot Product Updates.
Enhanced Access to Report Settings
Users can now edit settings for reports built using the Custom Report Builder, providing the same flexibility as reports built with the Single Object Report Builder. This update empowers users to quickly customize existing reports without starting from scratch. Adjustments can now be made directly to chart types, properties, and dimensions. More information is available at HubSpot Product Updates.
Leads Now a Standard CRM Object
Leads have been upgraded to a standard CRM object with the same index page capabilities as contacts and companies. This includes:
- Standard tables
- Saved views
- Board views
Previously, leads were only available through the Sales Workspace and lacked full functionality. This update creates a consistent experience across CRM objects. For more details, visit HubSpot Product Updates.
Conversation-powered Deal Risks and Buyer Goals
HubSpot's Deal Insights now pull from conversation data, including call transcripts, emails, and notes. AI-generated risks and buyer goals can now reflect the full scope of buyer-seller conversations, identifying risks earlier and with greater confidence. This enhancement aims to improve coaching effectiveness and forecasting accuracy. Additional details can be found at HubSpot Product Updates.
Community Discussions and Ecosystem Insights
The podcast hosts discussed the practical implications of these updates, emphasizing the importance of utilizing all available tools within the HubSpot platform. They noted that while many users leverage core functionalities, features like deal risks and buyer goals are often underutilized. Encouraging users to explore these capabilities can lead to better forecasting and more effective sales management.
Key Takeaways and Next Steps
The latest HubSpot updates bring significant enhancements aimed at improving user experience and functionality. Key takeaways include:
- The new Product Builder allows for easier management of product status.
- Customer Agent Prompt Recommendations enhance visitor engagement.
- The redesigned Automation Overview page simplifies navigation.
- Enhanced access to report settings provides greater customization flexibility.
- Leads are now a standard CRM object, ensuring consistency.
- Conversation-powered Deal Risks and Buyer Goals offer more comprehensive insights.
For users, the next steps involve exploring these new features and integrating them into their workflows. HubSpot users are encouraged to keep their data up-to-date and fully utilize the platform's capabilities to achieve better business outcomes.
For more information and detailed updates, visit the provided HubSpot Product Updates links or watch the full episode.
