October 29, 2025 HubSpot Updates - Dynamic AI Marketing Email Personalization

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October 29, 2025 HubSpot Updates - Dynamic AI Marketing Email Personalization

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot's Latest Features: Dynamic AI Emails, Workflow Search, and More

Explore the latest HubSpot updates designed to enhance user experience and streamline business operations. On October 29th, HubSpot introduced several new features aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.

Platform Updates Detailed

Dynamic AI Email Personalization: A Game Changer

Dynamic AI email personalization is now available in private beta for Marketing Enterprise users. This feature uses AI to automatically create unique, personalized email copy for each recipient at send time, leveraging the information stored on their contact records in your CRM.

Why It Matters: By enabling hyper-personalization in marketing emails, businesses can foster stronger customer relationships and drive higher engagement. Every marketing email sent can now be individually tailored for each recipient.

For more details, visit: Dynamic AI Email Personalization

Enhanced Workflow Search and Data Organization

HubSpot has introduced a newly organized data panel to improve the search and use of data variables in workflows. This update makes it easier to find and use all the data from your CRM in workflows, reducing clutter and improving the overall user experience.

Why It Matters: This enhancement helps users craft tailored automated experiences more efficiently by making it easier to locate and use the necessary data variables, ultimately driving better results.

For more details, visit: Improved Organization and Search for Data Variables in Workflows

Round Robin for Help Desk Ticket Distribution

A new round robin ticket distribution option is now available for help desk tickets. This feature ensures that tickets are distributed evenly among support team members, facilitating a balanced workload and improving response times.

Why It Matters: By distributing tickets more evenly, businesses can improve their help desk efficiency, ensuring that no team member is overwhelmed and customers receive timely support.

For more details, visit: Round Robin: New ticket distribution option for Help desk tickets

Custom Domains for Checkout and Payment Links

HubSpot Payments now supports custom domains for checkout and payment links. This update allows businesses to create branded payment links that better represent their company, providing a more seamless and trustworthy payment experience for customers.

Why It Matters: Custom domains enhance the professionalism of your payment processes, making customers more comfortable with transacting business and improving overall trust in your brand.

For more details, visit: Custom Domains for Checkout and Payment Links

Key Takeaways and Next Steps

• Dynamic AI Email Personalization: Leverage AI to create hyper-personalized marketing emails that drive higher engagement.
• Enhanced Workflow Search: Utilize the newly organized data panel to streamline workflow creation and improve automation.
• Round Robin Ticket Distribution: Ensure balanced workloads and timely customer support with the new ticket distribution option.
• Custom Domains for Payment Links: Enhance your brand's professionalism and trustworthiness with custom-branded payment links.

Stay informed with these updates and explore how they can benefit your business. For more detailed information and to request beta access, visit the provided links.