October 20, 2025 HubSpot Updates - Fully Customizable Index Page Quick Filters

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October 20, 2025 HubSpot Updates - Fully Customizable Index Page Quick Filters

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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HubSpot Enhancements: Latest Platform Updates and Features

Stay ahead with the newest updates to HubSpot's platform, designed to optimize your business operations and enhance user experience. On October 20th, HubSpot unveiled several new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.

Platform Updates Detailed

Zapier App: Additional CRM Objects Support

The Zapier app now supports additional CRM objects, including call, contact, conversation, company, deal, email, feedback submission, line item, marketing event, meeting note, order, product, quote, task, ticket, and custom objects. This update excludes object library, lead, commerce hub objects, and project.

Why It Matters: This expansion unlocks more ways to connect your tools, offering greater flexibility to design workflows that truly match how your team operates. Users can now create smarter, more precise automations with the Zapier integration.

For more details, visit: Zapier App: Additional CRM Objects Support

Lists v3 API: Fetch Batch Record List Membership

HubSpot has introduced a new Lists v3 API endpoint for fetching list membership for multiple contact records at once. This update is designed to help users migrate from the soon-to-be-retired Contact List API.

Why It Matters: This endpoint ensures a smoother transition to the new API by allowing efficient lookup of list memberships for specific contacts, thereby maintaining existing functionality in your integrations.

For more details, visit: Lists v3 API: Fetch Batch Record List Membership

Fully Customizable Index Page Quick Filters

Users can now customize the quick filters on their index pages by adding custom quick filters based on any property, removing default filters they do not use, and reordering filters to match their workflow.

Why It Matters: This feature allows teams to focus on the properties that matter most to their business, reducing clutter and enabling faster actions by aligning the platform with their unique workflows.

For more details, visit: Fully Customizable Index Page Quick Filters

Customizable Sequence Unenrollment Triggers

HubSpot now allows users to customize when contacts are automatically unenrolled from sequences by turning off the default reply and meeting triggers. This feature is currently in private beta.

Why It Matters: This update provides flexibility for users who want to continue outreach even after a contact responds, preventing interruptions in communication flows and reducing manual re-enrollment efforts.

For more details, visit: Customizable Sequence Unenrollment Triggers

Partner App Churn Analysis: Enhancing User Retention

The Partner App Churn Analysis tool, available within the HubSpot developer MCP server and currently in public beta, helps predict potential churn, analyze usage patterns, and gain insights into how your app is being used across your customer base.

Why It Matters: This tool provides essential data and insights to make informed decisions that improve engagement and retention, helping partners understand usage trends and the impact of recent updates.

For more details, visit: Partner App Churn Analysis

Key Takeaways and Next Steps

Enhanced Flexibility: The updates provide more ways to tailor HubSpot to your specific business needs, from adding custom quick filters to expanding CRM object support in Zapier.

Improved Integration: The new Lists v3 API and enhanced sequence unenrollment triggers ensure smoother workflows and better integration capabilities.

Insightful Analytics: The Partner App Churn Analysis tool offers valuable insights to help partners retain users and optimize app performance.

Stay updated with the latest HubSpot features to maximize your platform's potential and streamline your business operations. For more information on these updates, visit the provided links and explore how these enhancements can benefit your organization.