Stay informed with the latest updates to HubSpot's platform, designed to enhance user experience and streamline workflows. On October 16th, 2025, HubSpot unveiled fifteen new updates aimed at improving functionality and user experience across various aspects of its platform. This article provides a comprehensive overview of these updates, detailing each feature and its impact.
HubSpot has introduced a new find and replace functionality within its video transcript editor. This feature allows users to instantly locate and modify specific words or phrases across an entire transcript. Edits automatically sync to both the transcript text and any generated captions, ensuring consistency throughout video content.
Why It Matters: This update eliminates the tedious process of correcting industry jargon, misspelled product names, or people names that AI transcription often misinterprets. Instead of manually searching through transcripts to fix recurring errors, users can now make bulk corrections in seconds.
For more details, visit: Find & Replace in Video Transcript Editing
The new Connected Apps Assistant is an AI-powered, HubSpot-native assistant built directly into Breeze. It helps users understand, monitor, and manage integrations and data flows inside of HubSpot. Available 24/7, this assistant can answer pressing questions about connected apps, such as whether they're working correctly, when they last synced, and what potential issues exist.
Why It Matters: Managing integrations has traditionally required digging through logs, configuration screens, and documentation. This assistant delivers context-aware answers that help users discover hidden patterns across integrations, transform complex integration data into actionable intelligence, and identify untapped potential in their current app ecosystem. Understanding data flow from external sources is crucial for maintaining clean data in HubSpot.
For more details, visit: Connected Apps Assistant
HubSpot has re-imagined its segment builder with three key updates: a wider, more spacious editor; an updated intuitive data panel that helps users easily find the right properties or events; and new flexible filter logic that allows toggling between and/or conditions within and across each group.
Why It Matters: For the first time, users can build complex, precise segments in a flexible builder designed to match the way they think. The new flexible logic allows users to mix "and" and "or" statements both within and across groups. For example, instead of creating multiple segments for "safe to email AND job title CEO" and "safe to email AND job function executive," users can now create one segment that says "safe to email AND (job title CEO OR job function executive)."
For more details, visit: Enhanced Segment Builder Experience
The Zapier app now supports additional CRM objects including call, contact, conversation, company, deal, email, feedback submission, line item, marketing event, meeting, note, product, quote, task, ticket, and custom objects. This expansion unlocks more ways to connect tools and provides greater flexibility in designing workflows.
Why It Matters: This update enables smarter, more precise automations with the Zapier integration. For teams on HubSpot Starter plans without access to workflows, Zapier has traditionally served as a bridge for automation needs. Additionally, HubSpot has built the foundation to make unlocking additional CRM objects faster moving forward, reducing the time between feature launch and automation enablement.
For more details, visit: Zapier App: Additional CRM Objects Support
User-level ticket permissions now give users more control over ticket visibility in the customer portal. Previously, users could only set ticket visibility for contacts to view all organization tickets or their own tickets. Now individual user access can be assigned so managers, admins, or designated users can see all tickets while others only see their own.
Why It Matters: Not every user needs the same level of ticket visibility. This update supports more complex organizational structures with managers, contractors, vendors, and partners, and prevents oversharing sensitive data by limiting visibility to the right people. This functionality has traditionally required custom development using association labels, lists, and smart content rules on private pages.
For more details, visit: User-Level Ticket Visibility in Customer Portal
The new Google Drive app allows users to link Google Drive files to specific HubSpot records and generate Breeze-powered document overviews and insights directly from HubSpot record pages. Users can attach Google Drive files to contact, company, deal, or ticket records to unlock powerful document intelligence.
Why It Matters: Linking to live cloud-based documents in Google Drive creates a more simplified and connected workflow versus using static attachments. This integration breaks down silos between documents and customer data, ensuring teams always have access to the latest versions of documents without jumping between multiple platforms. Teams can also generate Breeze-powered document overviews and actionable next steps to make more informed decisions about customer interactions.
For more details, visit: New Google Drive App
HubSpot is updating its login screens to provide a simpler, more streamlined experience for users who need to change their login methods. Users can now do so within the same page, and all other functionality, like remembering previous login methods, will remain the same. As a result of this rollout, HubSpot will be sunsetting the classic login page.
Why It Matters: This update creates a simpler, more flexible login screen for greater ease of use, reducing friction in the authentication process.
For more details, visit: Login Experience Redesign
The Onboarding Agent uses information from the sales process and context provided by users to create a welcome email and automatically generate an onboarding plan on a project object. The welcome email introduces the Customer Success Manager (CSM), references the customer's goals, and shares the CSM's meeting link so customers can book a time to talk.
Why It Matters: This agent helps CSMs start the onboarding process for new customers quickly by removing the manual work of creating an onboarding plan and writing the welcome email. It retains the personalization feel by referencing conversations and knowledge already captured about the customer. The handoff between sales and service is notoriously challenging, and any automation that removes manual work while preserving context helps teams catch what might otherwise be missed. The agent leverages existing CRM information, including customer conversations and deal information, and requires the project object to be enabled through the project library.
For more details, visit: Onboarding Agent
Fallback values for personalization tokens in email templates ensure messages remain professional even when contact, company, or deal information is missing. This feature helps avoid common issues caused by missing token values, such as broken email formatting, sequence enrollment failures, and poor recipient experience.
Why It Matters: By applying fallback values to personalization tokens, users can reduce errors and save time on manual fixes, ensuring that every email maintains a professional appearance regardless of data completeness.
For more details, visit: Personalization Tokens in Email Templates Now Support Fallback Values
Configurable unsubscribe links let marketers control how an unsubscribe action is applied in emails. Instead of always removing a contact from all email communications, users can configure the link so that it only unsubscribes contacts from the specific subscription type tied to that email.
Why It Matters: Marketers can now control the unsubscribe experience, allowing contacts to opt out of just one category of communications while staying subscribed to others. This minimizes users unintentionally unsubscribing from all communications, helping maintain engagement across different content categories.
For more details, visit: Configure Unsubscribe Links in Email
HubSpot has introduced a new side panel that allows users to add saved reports and templates directly to dashboards without leaving the dashboard interface. The editor expands to show all filters being created, then collapses to help users focus on the data returned.
Why It Matters: Previously, adding reports to dashboards required navigating away from the dashboard creation process, disrupting workflow. This new side panel keeps users in context by providing access to all saved reports and templates in one centralized location, making dashboard creation faster and more efficient. Note that HubSpot has also updated the drag-and-drop mechanism—users now need to click the dots icon next to a report to drag it, rather than clicking anywhere on the report.
For more details, visit: Drag and Drop Reports onto a Dashboard
HubSpot has introduced a new workflow creation experience designed to streamline the process of building automations. This update has been in development and discussion for several months and is now rolling out to all users.
Why It Matters: The new experience provides a more intuitive interface for workflow creation. Users who feel highly impacted by the change can click "skip" at the bottom and choose to skip the trigger selection or use data values to build their workflows in a familiar way. This redesign aims to reduce the learning curve for new users while maintaining flexibility for experienced workflow builders.
For more details, visit: A New Workflow Creation Experience
HubSpot has added a new metric to Help Desk Insights called "Time to First Human Assign." This metric measures how long it takes for a ticket to be assigned to a human support representative for the first time, excluding any AI or automated assignments. Once calculated, this value is written once and never updated, preserving the true first assignment moment.
Why It Matters: In today's support landscape, Customer Agent often handles the first layer of customer interaction. When automation can't resolve an issue, customers expect a quick, seamless handoff to a human representative. This metric helps teams measure and improve that handoff moment by spotting delays in human response, identifying friction points in the Customer Agent to human workflow, and understanding how quickly teams step in to assist customers who need a personal touch.
For more details, visit: Time to First Human Assign Reporting
The Partner App Churn Analysis Tool is a new feature available within the HubSpot developer MCP server (currently in public beta). It helps developers predict potential churn, analyze usage patterns, and gain deeper insights into how their app is being used across their customer base.
Why It Matters: App developers need simple and accessible ways to understand how their app is performing, including identifying usage trends, measuring the impact of recent updates, and seeing how adoption varies across different user segments. This tool provides data and insights to make informed decisions that improve engagement and retention. The existence of this update indicates growing adoption of MCP (Model Context Protocol) within HubSpot.
For more details, visit: Partner App Churn Analysis
Users can now view and restore historical association changes in their HubSpot portal. This feature allows users to see when associations were created or removed and revert them if needed.
Why It Matters: Restoring data without its associations often leaves incomplete information. Associations power reporting, workflows, and customer context—they activate the rest of HubSpot when configured correctly. This feature helps users quickly recover from accidental association changes or deletions, reduce manual work reconstructing lost context, and gain confidence in the integrity of their CRM data. Currently, this functionality is only available to HubSpot Enterprise customers, and only super admins have permission to access and use it.
For more details, visit: Restore Associations in Bulk
Remember: You probably already own the solution you're looking for in HubSpot. Sometimes you just need to wake up to it. Stay informed about platform updates to maximize the value you're already paying for.
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Chris Carolan : Oct 20, 2025 7:34:03 AM
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Chris Carolan