February 25, 2026 HubSpot Updates - Inline Association Table

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February 25, 2026 HubSpot Updates - Inline Association Table

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HubSpot Platform Updates: Inline Association Tables, Ticket Email Editor, and Breeze Assistant Improvements

On February 25, 2026, HubSpot released eight platform updates spanning CRM navigation, Commerce Hub quoting, service automation, AI assistant capabilities, and account management. The standout update introduces inline association tables on CRM index pages, enabling users to view and act on cross-object data without navigating away from their current view.

Additional updates expand the redesigned email editor to ticket automation messages without requiring Marketing Hub, bring dynamic personalization to Breeze Assistant prompt suggestions, and introduce automated cleanup for unused reports. Commerce Hub also receives improvements to quote associations and pricing tier visibility.

Platform Updates Detailed

Quote Associations to Custom Objects

Quotes can now be associated with custom objects, allowing organizations to link quotes directly to custom data structures within their CRM. For example, businesses using custom objects for product configurations, service packages, or asset types can now connect quotes to those specific records, keeping all relevant information accessible in one place. This feature is live for all Commerce Hub users.

Why It Matters: Organizations that track revenue-generating activities through custom objects rather than standard deals can now maintain accurate quote associations without workarounds. This is particularly valuable in scenarios where purchases occur outside traditional sales processes and need to be tied to specific custom object records for reporting and reference.

For more details, visit: Quote Associations to Custom Objects

Show or Hide Pricing Tiers on Quotes

When using tiered pricing in Commerce Hub, users can now control whether pricing tier breakdowns are visible to buyers on quotes. The setting offers two display options: show the full pricing tier detail or show only the effective unit price. This control is available at both the quote template level and the individual quote level, providing flexibility for different use cases within the same organization.

Why It Matters: Pricing strategy often requires controlling how much detail buyers see about cost structures. Organizations using volume-based or tiered pricing may prefer to present a clean unit price rather than exposing the underlying tier calculations, particularly in competitive or negotiation-sensitive contexts.

For more details, visit: Show or Hide Pricing Tiers on Quotes

Edit Ticket Automation Messages with the Redesigned Email Editor

Service Hub users can now edit ticket received and ticket closed automation messages using HubSpot's full redesigned marketing email editor, including drag-and-drop modules, responsive design tools, and branding controls. This capability is available to Service Hub Starter, Professional, and Enterprise users and does not require a Marketing Hub subscription. The editor supports adding colors, images, logos, and custom layouts to create branded, professional communications.

Why It Matters: Service Hub users who do not subscribe to Marketing Hub have historically been limited to basic, unbranded ticket notification emails that often appeared inconsistent with other organizational communications. This update provides access to professional email design tools for ticket automation messages, allowing teams to maintain consistent branding across all customer touchpoints regardless of their hub subscriptions.

For more details, visit: Edit Ticket Automation Messages with the Redesigned Email Editor

Inline Association Table

A new inline association table enables users to view and act on associated record data directly from any CRM index page. The feature displays associated records in an expandable table format with search, filtering, sorting, customizable columns, and bulk action capabilities. Users can answer cross-object questions such as which contacts have deals closing next month without clicking into individual records. This feature is available across all hubs and all tiers in private beta.

Why It Matters: Answering cross-object questions from index pages has required clicking into individual records or building workarounds, creating significant friction in daily CRM workflows. This update brings associated record data to where users already work, reducing navigation time and enabling faster decision-making directly from list views.

For more details, visit: Inline Association Table Private Beta

Brands Support in Invoices, Payment Links, and Subscriptions

Organizations using the Brands add-on can now assign specific brands to invoices, payment links, subscriptions, and checkout pages within Commerce Hub. Each transaction reflects the correct logo and brand colors for the assigned brand, extending multi-brand support through the complete buyer journey from marketing to sales to payment. This feature requires Marketing Hub Enterprise with the Brands add-on plus Commerce Hub.

Why It Matters: Multi-brand organizations need consistent branding throughout the entire buyer experience. Without brand support at the transaction stage, customers may encounter unfamiliar parent company branding on invoices and payment pages, creating confusion and undermining the professional appearance established through earlier touchpoints.

For more details, visit: Brands Support in Invoices, Payment Links, and Subscriptions

Cleanup Automation for Unused Reports

Account cleanup now includes automated deletion of unused reports to help maintain organized HubSpot accounts. Once enabled, the automation runs immediately and then on the first of each month, deleting reports that have not been accessed within a configurable time period ranging from three months to three years. A notification is sent after each monthly cleanup, and deleted reports can be recovered for up to 90 days from the recently deleted section. This feature is available at the Enterprise level.

Why It Matters: Report clutter accumulates as multiple users create reports over time, leading to duplicate, outdated, and abandoned assets that make it harder to find relevant data. Automated cleanup with configurable retention thresholds and a 90-day recovery window provides a safety net for removing unused reports while accommodating different reporting cadences, including quarterly and annual reports that may not be accessed frequently.

For more details, visit: Cleanup Automation for Unused Reports

Dynamic Prompt Suggestions in Breeze Assistant

Breeze Assistant now displays AI-generated prompt suggestions organized into actionable categories such as Summarize, Create, How Do I, and Prepare. These suggestions are dynamically personalized based on the user's role, permissions, available portal capabilities, recent conversation history, and current page context, replacing the previous static suggestion set.

Why It Matters: Users unfamiliar with Breeze Assistant's capabilities often face a blank interface without clear guidance on what the tool can do. Dynamic suggestions based on role and page context actively guide users toward relevant capabilities, reducing the discovery barrier and increasing the likelihood of meaningful AI adoption across teams.

For more details, visit: Dynamic Prompt Suggestions in Breeze Assistant

TikTok Integration for Social

HubSpot has added an official knowledge base article for the TikTok social media integration, which remains in private beta for Marketing Hub Professional and Enterprise users. The integration enables users to draft, schedule, and publish TikTok videos from HubSpot, monitor and reply to comments and mentions, and analyze TikTok organic social performance alongside other connected networks.

Why It Matters: As TikTok continues to grow as an influential social platform, having publishing, engagement, and reporting capabilities within HubSpot's unified social tool eliminates the need for separate platform management and provides consolidated performance data across all social networks.

For more details, visit: TikTok Integration for Social Private Beta

Key Takeaways and Next Steps

CRM Navigation Is Getting Smarter: The inline association table represents a significant shift in how users interact with CRM data. Rather than requiring users to navigate into individual records to answer cross-object questions, HubSpot is surfacing associated data where users already work. Combined with recent index page improvements, this signals a broader platform direction toward reducing clicks and keeping users in productive workflows.

Hub Boundaries Continue to Soften: The availability of the full marketing email editor for Service Hub ticket messages without requiring Marketing Hub reflects an ongoing trend of making core platform capabilities accessible across subscription lines. Organizations should periodically reassess what tools are available within their current subscriptions, as capabilities that previously required additional hubs may now be included.

Commerce Hub Is Maturing Across the Full Buyer Journey: Three of today's eight updates target Commerce Hub functionality, from custom object quote associations to pricing tier visibility controls to multi-brand transaction support. Organizations using HubSpot for quoting and payments should evaluate these updates as incremental steps toward more sophisticated revenue operations within the platform.