May 20, 2025 HubSpot Updates - Service Hub Journey Analytics & Automatic Email Compression

  • 41 min

May 20, 2025 HubSpot Updates - Service Hub Journey Analytics & Automatic Email Compression

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Overview of May 2025 HubSpot Platform Updates

On May 20, 2025, HubSpot announced a series of significant platform updates, designed to enhance user experience and streamline business operations. This comprehensive release includes new features, beta programs, and enhancements across various HubSpot hubs. These updates were detailed in the latest episode of the "Wake Up Customer Platform" podcast, hosted by Chris Carlin, Casey Hawkins, and George B. Thomas.

Platform Updates Detailed

Service Hub Journey Analytics: Enhancing Customer Insights

HubSpot introduces the Service Hub Journey Analytics for Enterprise customers. Similar to the journey analytics available in Marketing Hub, this update provides powerful insights into customer interactions with self-service tools, tickets, and revenue generation. By leveraging the Journey Analytics Builder, users can understand the effectiveness of knowledge base articles, chatbots, and customer agents in resolving tickets. This tool aims to optimize customer response and engagement by identifying bottlenecks and inefficiencies.

Join the beta: Service Hub Journey Analytics

A New Breeze Copilot: Summer 2025 Enhancements

The Breeze Copilot is set for a major update this summer, incorporating the latest AI technology. This update promises deeper, more intelligent conversations, better planning and reasoning, and richer context from HubSpot data. Key enhancements include web search capabilities, detailed multi-part questions, and faster, more reliable performance. The beta program is now open for requests, allowing users to experience these advancements firsthand.

Request beta: Breeze Copilot

Improved Video Clip Transcript Editing for Marketing

HubSpot has enhanced its video transcript editing tool, making it easier for users to slice longer videos into targeted clips. This update includes text-to-clip editing and a cleaner visual experience, allowing for quick repurposing of video content across different marketing channels. Users can now create professional video content faster, focusing on storytelling rather than technical hurdles.

Learn more: Video Clip Transcript Editing

Building Workflows with Breeze Copilot: A Collaborative Approach

HubSpot has improved the Breeze Copilot's functionality in workflows. Previously, users could add workflow actions using plain language prompts, but any errors required starting over. The new update allows for collaborative action generation and tweaking using a natural language interface, making it easier to perfect workflow details.

Join the beta: Breeze Copilot for Workflows

Commerce Analytics Suite: Unified Sales, Billing, and Payments Reporting

The new Commerce Analytics Suite offers a unified dashboard for tracking invoices, subscriptions, and payments. This update simplifies reporting by integrating sales, billing, and payment analytics into one platform. Specific reports include invoices with an aging summary, invoice status, subscription churn, and gross payment revenue. This tool is designed for businesses using Commerce Hub to streamline their financial reporting processes.

Learn more: Commerce Analytics Suite

Community Discussions and Ecosystem Insights

During the podcast, the hosts also discussed various community insights and ecosystem developments. For example, the new My Team dashboard simplifies tracking team certifications and achievements, enhancing the onboarding process. Additionally, the ability to send video transcripts to LinkedIn directly from HubSpot improves accessibility and engagement, making video content more effective on social media platforms.

Summary and Next Steps

The May 2025 HubSpot platform updates bring a host of new features and enhancements aimed at improving user experience and operational efficiency. From advanced journey analytics in Service Hub to the highly anticipated Breeze Copilot updates, these tools offer significant value to HubSpot users.

Key takeaways include:

• Enhanced customer insights with Service Hub Journey Analytics
• Advanced AI capabilities with the new Breeze Copilot
• Improved video content management with better transcript editing
• Streamlined workflow creation with collaborative Copilot features
• Unified financial reporting with the Commerce Analytics Suite

Users are encouraged to join the beta programs and explore these new features to maximize their HubSpot experience. For further learning and to stay updated on the latest developments, tune into the "Wake Up Customer Platform" podcast and visit the HubSpot community forums.