May 14, 2025 HubSpot Updates - AI-Powered HTML Email Template Import

  • 33 min

May 14, 2025 HubSpot Updates - AI-Powered HTML Email Template Import

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

Play

Stay informed with the latest HubSpot platform updates, featuring new tools and enhancements to improve your workflow.

Ticket Re-Opening Management in Help Desk

HubSpot has introduced a new feature for managing the reopening of tickets in the Help Desk. This tool, currently in private beta, allows users to control if, when, and how closed tickets should reopen based on new replies. Support reps can now prevent closed tickets from reopening unnecessarily, which historically caused issues for reporting, Service Level Agreements (SLAs), and overall efficiency.

This update enables support teams to manage their processes for new replies to closed tickets more effectively. For instance, if a support ticket is closed and the customer responds within a specified time frame (e.g., three days), the ticket can automatically reopen. If the response comes later, a new ticket can be generated. This ensures better organization and prioritization for support reps.

👉 Request beta

AI Email Template Import: Streamlining Your Email Campaigns

One of the most exciting updates is the AI Email Template Import feature. This tool allows users to paste HTML email designs from platforms like Mailchimp, Canva, Klaviyo, or Figma into HubSpot, and the AI will convert these designs into editable, drag-and-drop templates within HubSpot's email editor. This eliminates the need for manual rebuilding and coding, significantly speeding up the process of creating email campaigns.

Users can navigate to Marketing > Email > Create Email, select the email type (regular or automated), and then upload or paste the HTML file. The AI will instantly convert the design, allowing further modifications within HubSpot.

👉 Request beta

Introducing the New Breeze Copilot for Enhanced AI Assistance

HubSpot is introducing a smarter and more powerful Breeze Copilot, set to be available in summer 2025. This update will rebuild Copilot from the ground up using the latest AI technology, offering deeper, more intelligent conversations, better planning and reasoning, and richer context from HubSpot data.

The new Breeze Copilot will include features like detailed multi-part questions, more accurate answers, and a deeper understanding of CRM data. Users can expect faster performance and higher-quality responses, making it a valuable tool for enhancing productivity and efficiency.

During the private beta, some features may not be available, such as text refinement in content editor tools and image generation. However, core functionalities like web search, CRM object search, and HubSpot how-to questions will be included.

👉 Request beta

Integrating Knowledge Base Articles and Feedback Surveys into Campaigns

HubSpot now allows users to integrate knowledge base articles and feedback surveys into their campaigns. This update enables campaigns to cover the entire customer lifecycle, including education and feedback touchpoints.

By incorporating service assets like knowledge base articles and feedback surveys, users can create more comprehensive campaigns that reflect the full customer journey. This integration improves visibility into how helpful content and real-time feedback influence engagement, satisfaction, and outcomes, driving smarter and more effective campaigns.

👉 Learn more

Managing Workflow Metrics in Settings for Better Performance Tracking

HubSpot has introduced a feature that allows users to manage workflow metrics directly in workflow settings. This update enables users to track conversion and performance data to understand each part of the workflow better.

When reviewing and publishing a workflow, users can enable metrics to ensure all enrollment data is tracked from the moment the workflow is published. HubSpot has set a limit of 20 workflows per portal that can have metrics enabled simultaneously. Users can easily toggle metrics on or off for specific workflows via the settings.

👉 Join beta

Community Insights and Beta Feature Access

The HubSpot community continues to be an integral part of the platform's evolution. Users are encouraged to participate in beta programs to provide feedback and help improve new features. For instance, the AI Email Template Import and the new Breeze Copilot are currently in beta, and users can request access to these features to explore their capabilities and contribute to their development.

The recent updates discussed in the Wake Up with Customer Platform podcast highlight HubSpot's commitment to enhancing user experience and optimizing workflows. By staying informed and participating in beta programs, users can leverage these new tools to improve their processes and achieve better results.

In summary, the latest HubSpot updates provide users with enhanced control over ticket management, streamlined email template imports, a more powerful AI assistant, integrated service assets in campaigns, and better workflow performance tracking. These updates are designed to improve efficiency, organization, and overall user experience. Be sure to explore these features and take advantage of the beta programs to stay ahead of the curve.