June 30, 2025 HubSpot Updates - AI Video Generation Coming To HubSpot

  • 28 min

June 30, 2025 HubSpot Updates - AI Video Generation Coming To HubSpot

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Overview of June 2025 HubSpot Updates

On the last day of June 2025, the latest episode of Wake Up! Customer Platform highlighted three significant updates for HubSpot users. Hosted by Chris Carolan and George B. Thomas, the episode covered groundbreaking developments in AI video generation, enhanced property creation from CRM index pages, and innovative multi-language video captions. These updates are poised to transform how businesses utilize the HubSpot platform for their marketing and operational needs.

Platform Updates Detailed

AI Video Generation Alpha: A New Era of Content Creation

One of the most exciting updates discussed was the AI Video Generation Alpha, a limited experiment available to only 50 users. This initiative, powered by Google's VO3, allows users to generate 8-second videos from text prompts directly within HubSpot. The trial will run from mid-July to August, offering participants the chance to create up to 15 videos in 720p resolution.

This feature is particularly revolutionary for content creators who face the challenges of time, budget, and technical expertise. By leveraging AI, HubSpot aims to streamline the video production process, making it possible to generate professional-quality videos in minutes.

Interested users can sign up for the experiment here, although access is not guaranteed.

Creating Property Types Directly from CRM Index Pages

Another notable update is the enhanced capability to create various property types directly from the CRM index pages. Users can now create date, datetime, file, user, and rich_text properties with ease. Additionally, those enrolled in the URL property beta can create URL properties from the index page as well.

This development simplifies the property creation process, making it more efficient and user-friendly. However, as property creation becomes easier, it is crucial to implement governance measures to prevent the portal from becoming cluttered.

For more details on this update, visit here.

Revolutionizing Global Content with Multi-language Video Captions

The third major update is the introduction of multi-language video captions, currently in beta. This feature allows users to upload a video, select target languages, and have HubSpot's AI transcribe, translate, and burn captions directly into the video file. Customizable styling options, including font, size, color, and positioning, are available to ensure the captions align with brand aesthetics.

This innovation is a game-changer for businesses looking to expand their reach into global markets. It eliminates the need for separate video versions for each region and ensures accessibility and engagement on platforms where videos autoplay without sound.

Users can join the beta here.

Community Insights and Discussions on Recent Updates

During the episode, the hosts also engaged in community discussions and shared ecosystem insights. They emphasized the importance of involving all relevant stakeholders in the process of implementing new features. For instance, Chris Carolan recounted a story where involving an accounting team member in a property creation discussion led to a more streamlined and effective solution.

The hosts also highlighted the challenges of keeping up with HubSpot's rapid updates. Even seasoned experts sometimes need to refresh their knowledge to stay current with the platform's capabilities. The discussion underscored the value of continuous learning and collaboration within the HubSpot community.

Key Takeaways and Next Steps for HubSpot Users

In summary, the June 2025 HubSpot updates bring significant advancements in AI video generation, property creation, and multi-language video captions. These features are designed to enhance efficiency, expand global reach, and simplify complex processes for HubSpot users.

Key takeaways from this episode include:

• The AI Video Generation Alpha offers a glimpse into the future of content creation, reducing the time and expertise needed to produce high-quality videos.
• Enhanced property creation from CRM index pages streamlines data management but requires careful governance to avoid clutter.
• Multi-language video captions provide a powerful tool for reaching international audiences and improving accessibility.

HubSpot users are encouraged to explore these new features and consider how they can be integrated into their workflows. Signing up for beta programs and participating in community discussions are excellent ways to stay engaged and make the most of the platform's capabilities.

For more information on these updates, visit the respective links provided. Stay tuned for future episodes of Wake Up! Customer Platform to keep abreast of the latest developments in the HubSpot ecosystem.