June 16, 2025 HubSpot Updates - Breeze AI-Generated Calculated Properties

  • 36 min

June 16, 2025 HubSpot Updates - Breeze AI-Generated Calculated Properties

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Explore the Latest AI-Powered Features and Workflow Updates in HubSpot

On June 16, 2025, HubSpot introduced a suite of new AI-driven features and workflow updates designed to enhance business productivity and streamline operations. This update covers advancements in video captions, calculated property formulas, phone number validation, smart scoring suggestions, and Shopify CRM enhancements.

Platform Updates Detailed

AI-Generated Video Captions for YouTube and X

HubSpot now offers AI-generated captions for videos posted on YouTube and X (formerly Twitter). This upgrade aims to improve the accuracy and readability of captions, which have historically been subpar when auto-generated by YouTube. HubSpot's AI-generated captions ensure better precision, enhancing accessibility, engagement, and cross-platform performance.

For more details, visit: Learn More

AI-Powered Calculated Property Formulas

HubSpot has introduced a feature that allows users to generate custom equations for calculated properties using AI. Users can describe what they want to calculate, and HubSpot will build the formula, saving time and effort typically spent on manual equation creation. This feature eliminates the need for external tools like ChatGPT for creating and validating formulas.

To request beta access, visit: Request Beta

Phone Number Validation Workflow Action

HubSpot now enables users to clean up phone number data automatically using a dedicated workflow action. This feature ensures that phone numbers adhere to valid formats, such as the E.164 international standard, and appends default country codes to numbers that are missing. This is particularly crucial for businesses moving towards more human connections and incorporating "call me" call-to-actions.

To request beta access, visit: Request Beta

Smart Scoring Frequency Suggestions

The new smart scoring feature in HubSpot now includes frequency suggestions and the ability to score when events haven't occurred. This enhancement allows for more precise identification of disengaged contacts and provides a deeper understanding of customer engagement. Users can now leverage smart suggestions to cover all relevant frequency ranges and avoid overlooked scenarios.

For more details, visit: Learn More

Shopify E-commerce Customer CRM Card

The Shopify data sync app for HubSpot has been updated to include a new Shopify CRM card. This card provides a comprehensive view of e-commerce customers, displaying total orders, average order value, product views, and sales trends directly within the contact record. The visual sales graph helps in spotting buying patterns instantly, while AI-powered insights highlight key takeaways about each customer's behavior.

For more details, visit: Learn More

Community Insights and Discussion Highlights

During the update announcement, the hosts discussed various use cases and community insights. George emphasized the significance of accurate phone number data for fostering human connections and moving towards a trust-based economy. Casey highlighted the benefits of the new scoring frequency suggestions for identifying disengaged leads and customers. The discussion also touched on the importance of keeping up with platform updates to fully leverage HubSpot's capabilities.

Summary and Next Steps

The latest HubSpot updates provide powerful AI-driven features and workflow enhancements aimed at improving productivity and business processes. Key takeaways include:

• Enhanced video captions for YouTube and X
• AI-generated calculated property formulas
• Automated phone number validation
• Smart scoring frequency suggestions
• Comprehensive Shopify CRM card

Users are encouraged to explore these new features and consider enrolling in beta programs to stay ahead of the curve. For further learning and to request beta access, follow the provided links.

Join us tomorrow morning live at 7:30 a.m. Central or catch us anytime on Spotify and Apple Music for more updates. Drop your biggest takeaway in the comments and let us know what capabilities you want to wake up to next.