May 7, 2025 HubSpot Updates - Smart Properties & Data Sync App for Monday.com

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May 7, 2025 HubSpot Updates - Smart Properties & Data Sync App for Monday.com

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Stay informed on the most recent HubSpot platform updates, featuring new features, beta programs, and community insights.

Platform Updates Detailed

Smart Properties with Breeze Intelligence

HubSpot introduces a significant update to Breeze Intelligence with Smart Properties. This new feature allows users to customize the data Breeze pulls and how it’s stored in the CRM. This results in shorter forms, cleaner data, and more complete records, all automatically. A top-tier use case for Breeze Intelligence, this feature is set to enhance data management significantly.

Join the beta: https://lnkd.in/e-Y8Xep6

Enhanced Chat Widget Knowledge Base

HubSpot has upgraded its chat widget to include a built-in Knowledge Base. Users can now browse and search the Knowledge Base directly within the chat, accessing categories, trending articles, and a search bar without leaving the conversation. This update aims to streamline user support by keeping everything in one place, enhancing the self-service support experience.

Join the beta: https://lnkd.in/efXnxYrQ

AI-Powered Customer Agent for Email

The integration of artificial intelligence into the support inbox is a game-changer. HubSpot’s Breeze can now power AI agents to reply to email support tickets using the knowledge base and public URLs. This results in more helpful conversations and fewer repetitive questions for support teams, significantly improving response efficiency.

Join the beta: https://lnkd.in/eadkW84f

Unveiling the HubSpot MCP Server

The HubSpot MCP (Model Context Protocol) Server is now available in public beta. MCP acts as a standard that allows AI models to interact with applications through a consistent interface, bypassing the need for specific API knowledge. With MCP, users can retrieve, create, or update HubSpot records, list objects and their properties, create tasks and notes, and more. This innovation promises to simplify integrations and expand functionalities.

Join the beta: https://lnkd.in/eY-Vnt4B

Boosting Video SEO with Structured Data

HubSpot has introduced video structured data to enhance video SEO performance. This feature automatically adds SEO-optimizing metadata to video pages, making them more visible to search engines and improving indexing. This update ensures videos get more visibility without requiring extensive manual optimization.

Learn more: https://lnkd.in/epwf5fNF

Community Discussions and Ecosystem Insights

During the recent update discussion, several community insights and discussions were highlighted:

• The potential of Smart Properties with Breeze Intelligence to revolutionize data management.
• The practical benefits of the enhanced chat widget in providing seamless user support.
• The significant impact of AI-powered customer agents on support efficiency and user satisfaction.
• The promising capabilities of the MCP Server in simplifying integrations and expanding functionalities.
• The importance of structured data in boosting video SEO performance.

Key Takeaways and Next Steps

The latest HubSpot platform updates are set to significantly enhance the user experience by introducing new features and improving existing functionalities. Users are encouraged to join the beta programs to explore these updates firsthand and provide valuable feedback. These updates not only streamline operations but also ensure a more efficient and effective use of the HubSpot platform.

For more details and to participate in the beta programs, follow the links provided for each update. Stay tuned for more insights and updates from HubSpot to keep your operations running smoothly and efficiently.