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July 21, 2025 HubSpot Updates - Knowledge Base Agent

Picture of Chris Carolan Chris Carolan Jul 31, 2025 1:49:06 PM

HubSpot Updates

 

July 21, 2025 HubSpot Updates - Knowledge Base Agent
  • 22 min
July 21, 2025 HubSpot Updates - Knowledge Base Agent
Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show
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Platform Updates Detailed

AI-Powered Knowledge Base Agent in Private Beta

HubSpot has introduced a new AI-powered Knowledge Base Agent, currently in private beta. This tool automatically creates content based on gaps identified in customer agent knowledge and support tickets. By leveraging AI, businesses can save time and resources that would otherwise be spent manually identifying and filling these gaps. The Knowledge Base Agent pairs effectively with Customer Agents to provide a comprehensive support experience.

New Unsubscribe Feedback Survey on Preference Pages

A new feature allows users to trigger an unsubscribe feedback survey on preference pages. This tool collects insights into why contacts are unsubscribing from emails without adding friction to the process. Available across all hubs and tiers, this feature helps marketers gain actionable insights to reduce churn and improve content relevance.

Enhanced Inbox and Help Desk Logging Features

HubSpot has improved its logging features for inbox and help desk emails. Previously, if a team email address sent a message to a recipient on the never log list, an email activity would be created if a matching contact existed. The new update ensures that email engagements are not created even if a contact matches the excluded email address, preventing unintended automation from cluttering data.

Exciting Additions and Updates to HubSpot App Marketplace

The HubSpot App Marketplace has grown with the addition of 77 new apps and 15 featured updates. Notable updates include:

  • Koalify: This app now offers automatic merging and de-duplication of deals and tickets, enhancing data hygiene for Salesforce-integrated accounts.

  • Slack: Users can now take actions directly within Slack notifications, improving team communication and collaboration.

  • SimpleEvents.io: This app has introduced a new enterprise plan that includes CSAT surveys, marketing campaign integration, and cloning for landing pages and emails.

  • Learn more: learn more

Increased Association Limits for Growing Businesses

HubSpot has doubled the association limits for paid accounts, increasing from 50,000 to 100,000 records per association type. Users can now associate up to 100,000 contacts to a single company or 100,000 deals to a single contact. This update is particularly beneficial for growing businesses that require tracking complex relationships and managing large volumes of data.

Community Discussions and Ecosystem Insights

During the recent updates, community members have shown particular interest in the AI-powered Knowledge Base Agent and the newly introduced features in the HubSpot App Marketplace. These updates are seen as significant steps towards enhancing operational efficiency and customer engagement.

One discussion highlighted the impact of knowledge base articles on SEO. A client was surprised to find that a knowledge base article created to assist existing customers was ranking number one in search results and converting new customers. This underscores the dual benefits of knowledge base articles in serving current customers and attracting new ones.

Summary of Key Takeaways and Next Steps

The latest HubSpot updates released on July 21st offer a range of new features and enhancements designed to improve user experience and operational efficiency. Key updates include:

  • AI-Powered Knowledge Base Agent: Automates content creation based on identified gaps.
  • Unsubscribe Feedback Survey: Collects insights into why contacts unsubscribe without adding friction.
  • Enhanced Logging Features: Prevents unintended automation from cluttering data.
  • New and Updated Apps in the Marketplace: Includes tools for data hygiene and improved team collaboration.
  • Increased Association Limits: Supports growing businesses by doubling the record association limits.

For users interested in exploring these new features, beta requests and additional information are available through the provided links. As HubSpot continues to innovate, users are encouraged to stay informed and leverage these updates to maximize their platform's capabilities.