August 22, 2025 HubSpot Updates - Updated CRM Association Cards

Explore the Latest HubSpot Platform Updates and New Features

On August 22nd, HubSpot announced a series of platform updates and new feature rollouts during the 'Wake Up Customer Platform' morning show. Hosted by Chris Carolan and George B. Thomas, the show highlighted various enhancements designed to help businesses leverage HubSpot's capabilities more effectively. 

  • 40 min

August 22, 2025 HubSpot Updates - Updated CRM Association Cards

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Platform Updates Detailed

HubSpot Connector for ChatGPT

HubSpot users can now integrate ChatGPT with their platform, allowing for enhanced AI-driven interactions and data retrieval. This feature is live and includes a comprehensive prompt library to help users optimize their interactions with ChatGPT. Users are encouraged to explore this library to improve their conversation outcomes.

Learn more: HubSpot Connector for ChatGPT

Enhancements with Custom SCIM Integration

The custom SCIM (System for Cross-domain Identity Management) integration is now available in private beta. This update is particularly relevant for IT and security professionals, enabling seamless identity management across different systems.

Request beta: Custom SCIM Integration

Introducing Security Contact Roles

A new security contact role can now be added to the HubSpot portal from the account and billing section. This role will receive critical security notifications, ensuring that the appropriate team members are informed of any security issues. The security contact does not need to be a user in the HubSpot portal, allowing for flexibility in managing security communications.

Learn more: Security Contact role in Account & Billing

Manually Adding Campaign Contacts and Viewing Influence

Users can now manually add contacts to campaigns for offline or untracked interactions. This update also allows users to view all campaign influences directly from the contact record, providing a comprehensive view of how campaigns are resonating with individual contacts.

Request beta: Manually add campaign contacts for offline or untracked interactions

Customizable Search Results and CRM Enhancements

HubSpot has introduced a new feature that allows users to customize the properties displayed in search results for contacts, companies, deals, tickets, and custom objects. This update is designed to help users quickly identify the right records and gather necessary information efficiently.

Request beta: Customizable Search Results Display

Community Discussions and Ecosystem Insights

During the show, the hosts discussed various community events and ecosystem insights. For instance, George B. Thomas shared his experience attending the Lead Loud event, where he interacted with notable figures like Damon Johns and Les Brown. Additionally, the hosts mentioned the upcoming INBOUND event and the Value First Data Summit, emphasizing the importance of community engagement and continuous learning within the HubSpot ecosystem.

Summary and Next Steps

The recent HubSpot updates are designed to enhance user experience, improve security management, and provide greater flexibility in campaign and CRM management. Users are encouraged to explore these new features and request access to beta programs where applicable. Engaging with the HubSpot community through events like INBOUND can also provide valuable insights and networking opportunities.

For more information on how to leverage these updates, visit the provided links and stay tuned for further announcements from HubSpot.