Apr 30, 2025 HubSpot Updates - Advanced Sequence Reporting & New Form Customization

  • 35 min

Apr 30, 2025 HubSpot Updates - Advanced Sequence Reporting & New Form Customization

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

Play

Stay informed with the latest HubSpot platform updates released in April 2025, covering new features and community insights.

Introduction to April 2025 HubSpot Updates

On April 30, 2025, HubSpot announced a series of significant platform updates designed to enhance user experience and improve functionality. This article delves into the details of these updates, including advancements in Sequences Reporting, CRM Customization, the new Forms Editor, Podcast CTAs, and Help Desk Layout Settings. Additionally, insights from community discussions and strategic context provided by the hosts are included.

Platform Updates Detailed

Sequences Reporting Advancements

Sequences are scalable ways for teams to implement processes across their teams. The latest update in Sequences Reporting is scheduled for release on May 16, 2025, and is currently in private beta. This release provides a number of updates to sequences reporting to help sales teams quickly understand how their sequences are performing and optimize their outreach.

• An updated performance tab with reporting on sequence step performance, new call step metrics, new task on-time completion, and new email personalization rate reporting.
• An updated analyze tab with new reports to understand trends across sequences with company insights, template performance, meetings booked by step type, and meetings booked by the number of touches.

These updates are designed to help teams better understand what’s working well and what isn’t, enabling them to improve performance.

Request Beta

CRM Customization: In-line Card Previews

HubSpot has enhanced CRM customization with the introduction of in-line card previews. This update streamlines the experience of creating data visualizations in the CRM by allowing users to preview cards directly within their workflow.

• Users can now instantly view changes as they edit and configure cards, eliminating the need to switch to a separate step by a preview button.
• This feature reduces clicks and makes it easy for users to see their data visualized in real-time.

If you’re not customizing CRM cards, you are sleeping on one of HubSpot’s best features.

Learn more

Custom Style Forms with New Forms Editor

The new Forms Style API introduces custom styling for embedded forms, a developer-friendly way to style forms built in the new editor using the HubSpot Form Style API.

• By defining CSS variables with the root selector, you can override default styling and match your forms' design to your brand.
• You can define global styles, customize buttons and inputs, style multi-step forms and progress bars, from labels and descriptions to checkboxes, alerts, and even error messaging.

This update gives developers and marketers greater control over form styling, helping deliver a polished and professional user experience.

See if you can read the code

Podcast Slide-In CTA Template

HubSpot introduces a new Podcast Slide-In CTA Template, allowing users to promote podcast episodes across their site using HubSpot CTAs.

• Showcase your podcast episodes directly to website visitors with the new podcast slide-in CTA template.
• Promote your latest episodes anywhere on your site with just a few clicks.
• Track listener engagement through your existing HubSpot analytics dashboard to measure performance, gain audience insights, and create more content that your visitors love.

This is a smart, measurable way to grow your audience and track all the engagement right inside your HubSpot analytics.

Opt into Beta

Enhanced Layout Settings in Help Desk

New Help Desk layout settings and usability improvements are now available to help support teams navigate smoothly around the workspace and be more efficient as they troubleshoot, respond, and resolve their tickets.

• This update includes layout settings, a new preview panel, and UI enhancements.
• Support reps can choose a default home base that suits their working style, allowing them to navigate more easily, find the information they’re looking for quickly, and deliver better customer experiences at scale.

Learn more

Community Discussions and Ecosystem Insights

During the announcement, the hosts discussed the importance of feedback in improving HubSpot’s product offerings. Admins can now submit feedback for betas they’re enrolled in from the product updates page, providing a direct line to the product team. This centralized flow ensures that insights do not get lost across in-app surveys, support, or the community.

Additionally, the hosts emphasized the significance of personalization in sequences and the impact of AI in categorizing support tickets. These strategic insights highlight the continuous efforts by HubSpot to enhance user experience and functionality through community-driven improvements.

Summary of Key Takeaways and Next Steps

The April 2025 HubSpot updates bring significant advancements across various features, including:

• Enhanced Sequences Reporting for better performance insights.
• Real-time CRM Customization with in-line card previews.
• Greater control over form styling with the new Forms Style API.
• New Podcast Slide-In CTA Template for promoting podcast episodes.
• Improved layout settings in Help Desk for a more efficient workspace.

These updates underscore HubSpot’s commitment to providing a user-friendly and highly customizable platform. Users are encouraged to explore these new features and provide feedback to help shape future updates. For those interested in participating in betas or learning more about these updates, links are provided throughout the article.

Stay tuned for more updates and continue to leverage HubSpot’s powerful tools to drive your business success.