Apr 28, 2025 HubSpot Updates - Ask Breeze Workflow Action & Connected Email Analytics

  • 28 min

Apr 28, 2025 HubSpot Updates - Ask Breeze Workflow Action & Connected Email Analytics

Wake Up! Customer Platform - The Unofficial HubSpot Updates Morning Show

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Stay informed with the latest HubSpot platform updates, including AI-driven workflow actions, email translations, and mobile enhancements.

Comprehensive Look at HubSpot's New 'Ask Breeze' Action in Workflows

On April 28th, HubSpot launched a new workflow action called 'Ask Breeze,' which leverages artificial intelligence to enhance automated processes. This feature is currently in public beta and is expected to be widely available by May 5th. 'Ask Breeze' allows users to analyze, summarize, and categorize data within a workflow.

Chris Carolan from the Wake Up with Customer Platform podcast provided an example of how 'Ask Breeze' can be used to normalize "How did you hear about us?" free-text fields. He emphasized that, like any AI tool, there is a learning curve. Users will need to invest time in refining prompts to achieve accurate results.

"The new Ask Breeze action introduces the ability to leverage AI to analyze, summarize, and categorize data inside a workflow," said Chris Carolan.

This feature is particularly useful for building conditional branches based on unclear data attributes. For instance, companies can be sorted by industry even if the information is not saved as a property in the CRM.

Learn more about 'Ask Breeze'

Streamlining Multilingual Campaigns with Email AI Translations

HubSpot has introduced Email AI Translations for Marketing Hub Pro+ users. This feature allows marketing teams to quickly and easily create email content in multiple languages using AI powered by DeepL. The tool supports 31 languages, helping to streamline communication workflows and reduce manual translation efforts.

"Email AI translation eliminates these challenges by providing a native HubSpot solution, removing the need for external translation services or manual copy-pasting between platforms," the podcast hosts mentioned.

Although the translations are AI-generated, it is advisable to review them for accuracy and localization. This ensures that the content resonates well with the target audience.

Explore Email AI Translations

Enhanced Sales Insights with Connected Email Analytics Rates

HubSpot has introduced Connected Email Analytics Rates in the Custom Report Builder. This new feature allows users to track and report on one-to-one email opens, clicks, and reply rates directly in the Custom Report Builder. This enhancement provides valuable insights into the effectiveness of sales teams and their engagement with prospects.

"Email performance metrics provide valuable insights into your sales team's effectiveness and engagement with prospects," said the podcast hosts.

By tracking these rates over time, organizations can measure the impact of their efforts to improve sending reputation, identify trends in prospect engagement, and make data-driven decisions to optimize their sales communication strategy.

Discover Connected Email Analytics Rates

Mobile Calendar Connect: Managing Schedules On-the-Go

The HubSpot mobile app has been upgraded to include Mobile Calendar Connect. Users can now connect their third-party calendars, such as Google Calendar, Outlook, or Office 365, directly through the mobile application. This eliminates the need to use the desktop version for calendar connections.

"Sales representatives need to manage their schedule and book meetings while on the go. This integration eliminates the previous limitation of having to use the desktop version for calendar connections," noted the podcast hosts.

This update is a significant quality-of-life improvement for sales representatives who need to manage their schedules efficiently while on the move.

Check out Mobile Calendar Connect

Optimizing Video Storage with Simplified Limit Management

HubSpot has introduced Simplified Video Limit Management to streamline video storage. When users upload videos to their HubSpot account, advanced features are now turned off by default and are automatically enabled only when the videos are inserted into content. This change prevents unnecessary usage of advanced features and eliminates the hassle of manually managing video limits.

"This prevents unnecessary usage of advanced features, eliminates manual toggling, and streamlines your video management," the podcast hosts explained.

Previously, advanced features were automatically enabled, causing users to quickly hit their video limit even if the video was not embedded into web content. This update ensures more efficient video storage management.

Learn about Simplified Video Limit Management

Community Insights and Ecosystem Discussions

The HubSpot community is actively engaging with these new updates, sharing their experiences and insights. One notable discussion revolves around the AI learning curve associated with the 'Ask Breeze' action. As highlighted in the podcast, users need to invest time in refining their prompts to achieve accurate results. The community is also buzzing about the potential of Email AI Translations to streamline multilingual campaigns.

Additionally, the introduction of Connected Email Analytics Rates has sparked interest among sales teams looking to gain deeper insights into their email performance metrics. The ability to track one-to-one email engagement directly in the Custom Report Builder is seen as a valuable tool for optimizing sales communication strategies.

Key Takeaways and Next Steps

HubSpot's latest platform updates bring significant enhancements to AI-driven workflows, multilingual campaigns, email analytics, mobile calendar management, and video storage. These updates aim to improve user efficiency and provide valuable insights for data-driven decision-making.

To leverage these new features, users are encouraged to explore the detailed documentation provided by HubSpot. Engaging with the community and participating in discussions can also provide valuable insights and tips for maximizing the benefits of these updates.

Join the conversation and stay updated with the latest developments in the HubSpot ecosystem.

Learn more about HubSpot's latest updates

Stay tuned for more updates and insights from the HubSpot community.