How to Stay on Top of HubSpot Product Updates

HubSpot is constantly evolving, rolling out new features and updates that can improve efficiency, enhance automation, and streamline your workflows. But let's be honest — with so many updates, it can be challenging to stay ahead of the curve.

Whether you're a HubSpot Admin, power user, or just someone looking to maximize the platform's capabilities, I've got you covered. Here’s how to stay in the loop with the latest product updates and make the most of HubSpot’s ever-growing ecosystem.

1. Subscribe to HubSpot’s Weekly Product Updates Roundup Email

Some good news: staying informed with the latest updates does not require combing through release notes (phew). Every Monday, HubSpot sends out a "Weekly Product Updates Roundup" email that highlights the latest changes, enhancements, and new features. It’s a simple, time-saving way to keep up with what’s new without having to do too much of the work yourself. If you’re not already subscribed, head over to your HubSpot email preferences and make sure you're getting this valuable update delivered straight to your inbox.

2. Stay Updated with Live & On-Demand Sessions

One of the best ways to stay ahead of HubSpot updates is by tuning into LinkedIn Live sessions and expert-led podcasts that break down new features and best practices.

• Monday Morning Briefing – Hosted by Kyle Jepson and Max Cohen, this must-watch LinkedIn Live airs every Monday, covering the latest HubSpot product updates.
• HubHeroes Podcast – Prefer to catch insights on the go? HubHeroes drops new episodes every Monday, delivering deep dives into HubSpot strategy, expert interviews, and actionable takeaways.
• Wake Up with Customer Platform – Hosted by Chris Carolan, George B. Thomas, and me (shameless plug! 😄), this daily live show runs weekdays at 8:30 AM ET, diving into HubSpot best practices, updates, and strategies for maximizing the platform. Follow us on LinkedIn to catch us every morning, or follow along to get updates on-demand in our Newsletter or on YouTube!

Pro tip: Block time on your calendar for your must-watch LinkedIn Lives and set a reminder for podcast drops. A little scheduling ensures you’re not just aware of updates—you’re learning how to implement them effectively.

3. Follow HubSpot Experts on LinkedIn

LinkedIn is a goldmine for staying current with HubSpot developments. The more you engage with experts, the more relevant content will appear in your feed. Here’s where to start:

• Follow HubSpot Tips and Tricks and Profoundly for expert insights and updates.
• The HubSpot Academy posts a monthly “Bulletin”  full of updates, upcoming events, and tricks.
• Follow relevant hashtags like #HubSpot and #HubSpotTipsAndTricks to surface posts from industry leaders.
• Engage with content—commenting, liking, and sharing will train LinkedIn’s algorithm to show you more HubSpot-related updates.

With just a few strategic follows and interactions, your LinkedIn feed can become a go-to source for the latest HubSpot news, tips, and expert insights.

4. Prioritize the Weekly HubSpot Admin HUG

If you’re managing HubSpot accounts, the HubSpot Admin HUG (HubSpot User Group) is a must-join community. Every Tuesday, admins and power users come together to swap insights, tackle challenges, and break down the latest updates. Attending these sessions regularly keeps you informed and connected to a network of experienced HubSpot professionals.

5. Join the Sprokeeteer Slack Community

If there’s one recommendation I give to every HubSpot user, it’s this: Join the Sprokeeteer Slack community.

This vibrant, engaged group is packed with HubSpot super-users, admins, and experts who discuss everything from new features to troubleshooting complex workflows. If you have a question or want to see how others are adapting to new updates, this is the place to be.

Final Thoughts

Knowing about an update is one thing—understanding how it impacts your workflow is another. Block out a dedicated time each week, ideally on Mondays after you receive the product update email, to test out new features. By proactively experimenting, you’ll gain hands-on experience and be ready to implement changes before they become urgent.

Staying ahead of HubSpot updates doesn’t have to be overwhelming. By leveraging these resources—subscribing to the right emails, dedicating time to testing, engaging on LinkedIn, attending key events, and joining expert communities—you’ll always be in the know and ready to maximize the full potential of HubSpot.

Ready to level up your HubSpot game? Follow us on LinkedIn and tune into Wake Up to Customer Platform live or on-demand — and let the learning begin!

This blog post was provided by Casey Hawkins, Profoundly Certified Pro.

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