On the morning of September 18, 2025, HubSpot unveiled a series of significant platform updates aimed at enhancing user experience and optimizing business operations. These updates span various features including email send times, help desk functionalities, AI integrations, and data management.
HubSpot introduces "Suggested Email Send Times" to optimize engagement with send time recommendations. This feature ensures that marketing emails reach audiences when they are most likely to engage, thereby increasing open rates, click-through rates, and overall campaign effectiveness.
The new "Dynamic Reply Editor" in HubSpot's help desk automatically resizes as the user composes their reply. This adaptive workspace provides support reps with more vertical space to read and digest threads, more room to compose longer messages, and an easier copy-pasting experience.
"Breeze Studio: Agent Builder" facilitates the customization and deployment of off-the-shelf agents for businesses. Users can add prompts, refine agent communication, extend intelligence with PDFs, HubSpot CRM data, and more—all without writing code.
HubSpot now allows users to leverage AI to generate custom equations for calculated properties. This feature simplifies the process of building custom equations by letting users describe their desired calculations, which HubSpot then translates into formulas for testing and modification.
The "AI Social Inbox Insights Beta Program" will be sunset on September 30, 2025. Insights gained from this beta will inform future product features, such as the new social comment sentiment classification feature in the social reply tab. This enables users to quickly understand audience sentiment towards social conversations and prioritize responses.
HubSpot's "Unified Data Backup and Restore" feature automatically captures CRM data every day for the last 14 days, allowing users to roll back to any point in time without manual backups. This function is designed to quickly identify changes in CRM data and selectively restore only the segments that need fixing, reducing the time to resolve data issues.
During the announcement, hosts Chris Carolan and George B. Thomas highlighted the community's reaction to the influx of updates, noting that many users feel overwhelmed by the rapid pace of changes. They stressed the importance of leveraging new tools like AI to keep up with these developments and provided insights into upcoming features like the transition from admin roles to AI orchestrators.
Additionally, they encouraged users to explore the Breeze Studio and its potential for automating repetitive tasks, enhancing business processes, and driving better outcomes without requiring extensive engineering resources.
The 2025 HubSpot platform updates introduce powerful new tools and enhancements designed to improve user experience and streamline business operations. Key takeaways include:
Users are encouraged to explore these new features, join relevant beta programs, and stay engaged with HubSpot's evolving ecosystem to fully leverage the platform's capabilities. For more information, users can follow the provided links to learn more about each update and join the beta programs.