On August 26th, 2025, HubSpot unveiled a series of platform updates and new feature announcements aimed at enhancing user experience and improving business operations. This article provides a detailed overview of these updates, as discussed on the unofficial HubSpot updates morning show with hosts Chris Carolan, Casey Hawkins, and George B. Thomas.
HubSpot introduces a new Lists Intro Page with AI Suggestions, aimed at simplifying the process of understanding and managing segments. The new feature provides a centralized experience that offers AI-powered suggestions based on your goals, ideal customers, and target personas. This update is designed to help users uncover new segmentation opportunities and create the right segments through guided creation flows and AI-powered recommendations.
HubSpot now allows users to easily activate contact lists across ad networks like LinkedIn, Google, and Facebook directly from their lists. This new feature integrates ad targeting with segmentation workflows, making the process more streamlined and actionable.
In response to user feedback, HubSpot has increased the total score limits for lead scoring to up to 10,000 points. This change offers greater flexibility in creating scoring rules with higher point values, allowing for a more nuanced interpretation of leads' engagement levels.
HubSpot's new feature includes an AI caption optimizer and recommended posting times based on previous engagement data. This update aims to save time for marketers by providing in-flow, AI-powered recommendations to improve social media copy and suggest the best times to publish for maximum reach.
HubSpot introduces a feature that allows managers to set a consistent forecast submission cadence and send automated reminders to ensure timely submissions. This update is designed to improve participation, accuracy, and trust in sales forecasts by eliminating the need for manual follow-ups.
HubSpot's new subscription billing feature allows businesses to set up subscriptions that automatically charge after the first invoice payment. This provides flexibility in how payment methods are collected and stored, ensuring timely payments and saving customers time.
Several improvements have been made to domain settings management in HubSpot, including auto-association of new content types to existing domains, improved business unit behavior, and persistent validation tools for reverse proxy and SSL. These changes aim to make domain settings easier to manage and more efficient.
This update allows users to edit settings for reports built using the custom report builder, providing the same flexibility as those built with the single object report builder. Users can now modify chart types, properties, and dimensions directly, without having to rebuild the entire report.
HubSpot introduces list-based remixing, allowing marketers to create content tailored to specific customer segments with ease. By turning contact lists into context for AI, users can generate unique content that resonates with their audience.
The new Account Cleanup app supports automated cleanup for unpublished pages and posts that haven't been modified in over six months. This feature helps HubSpot admins focus on high-impact tasks by reducing clutter in their accounts.
During the morning show, hosts discussed the importance of having data in place for these new features to function effectively. They emphasized the need for businesses to document their strategy, data model, and target personas within HubSpot to fully leverage the platform's capabilities. Additionally, the hosts acknowledged the challenge of managing large volumes of data and the importance of tools like Commerce Hub for subscription billing and account cleanup.
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Key Takeaways and Next Steps
The latest HubSpot updates from August 2025 bring several new features and improvements aimed at enhancing user experience and operational efficiency. From AI-powered segmentation and social media optimization to flexible billing options and automated account cleanup, these updates provide valuable tools for businesses to leverage.
To fully utilize these features, businesses are encouraged to document their strategies, data models, and target personas within HubSpot. Users interested in exploring these new updates can request beta access or learn more through the provided links.
Stay tuned to future updates and continue to optimize your HubSpot platform to drive business growth.