In April 2025, HubSpot has rolled out a series of significant platform updates aimed at enhancing automation, data management, and user experience. The updates, discussed on the "Wake Up with Customer Platform" podcast, cover various improvements and new features that HubSpot users can leverage to optimize their workflows and business processes. Below, we provide a detailed breakdown of these updates, community insights, and key takeaways.
HubSpot has introduced a new section for Commerce Hub product updates on the Commerce overview page. This update aims to keep users informed about the latest features and changes within Commerce Hub. The announcements section will now display all Commerce Hub-related product updates directly on the overview page, ensuring that users never miss a new feature.
HubSpot has launched a centralized way to manage and troubleshoot issues across all automation tools, including workflows, forms, and pipelines. This new feature provides a quick method to review any problems that may arise, making automation management more efficient. Users can now monitor their automation processes more effectively and resolve issues faster.
Previously, exporting a property's history would include every record, even those without a value. HubSpot has now refined this process, ensuring that exports only contain records that have had a value at some point. This update results in faster exports with less data bloat, making the property history export process more streamlined.
HubSpot has enhanced its workflow capabilities by introducing new data sources that allow for more dynamic logic. Users can now utilize data from multiple associated records and records based on property logic rather than just associations. This update provides greater flexibility and precision in creating workflows, enabling users to build more complex and effective automation.
The podcast hosts, Chris Carlin, Casey Hawkins, and George B. Thomas, discussed the importance of these updates and their potential impact on HubSpot users. The conversation highlighted how these changes reflect HubSpot's commitment to improving user experience and providing robust tools for business growth. The hosts also touched on the importance of paying attention to permission levels and the security risks posed by inactive user accounts.
The community has shown particular interest in the new automation issue management feature, as it addresses a common pain point for many users. There has also been positive feedback on the cleaner property history exports, with users appreciating the reduced data bloat and faster export times.
The hosts speculated on the future of Commerce Hub and whether other hubs might receive similar overview and announcement sections. They also discussed the potential benefits and risks of the new AI-powered lookalike lists, emphasizing the importance of responsible data usage and the need for cleansed and vetted data.
HubSpot's April 2025 platform updates bring several enhancements that improve automation, data management, and user experience. Key takeaways include:
HubSpot users are encouraged to explore these new features and updates to optimize their workflows and business processes. For those interested in beta features or further learning, HubSpot provides links and resources to get started.
Stay tuned for more updates and insights as HubSpot continues to evolve and enhance its platform to meet the needs of its users.