September 03, 2025 HubSpot Updates - Live from INBOUND Day 1

Explore the Latest HubSpot Platform Updates Unveiled at INBOUND 2025

On the bustling stage of INBOUND 2025, HubSpot announced a slew of updates poised to transform the way businesses leverage their customer relationship management (CRM) systems. These updates span new features, beta programs, and innovative developer tools, all underpinned by HubSpot's AI-first strategy.

Platform Updates Detailed

HubSpot Connector for Gemini: Bridging Platforms for Seamless Integration

The HubSpot Connector for Gemini allows users to bring their HubSpot context directly into Gemini. This integration surfaces insights and generates actionable content back into HubSpot, facilitating a more streamlined workflow across platforms.

• Availability: This feature is available across all tiers with paid Google Workspace Business Standard, Business Plus, or Enterprise plans.
• Learn More: HubSpot Connector for Gemini

AI-Powered Marketing Email Classification Properties

HubSpot has introduced AI-powered email analysis that automatically tags emails with contextual metadata. This feature enables performance reporting by email type in the custom report builder, making it easier to understand and optimize email strategies.

• Beta Program: Users can join the beta to experience these classification properties.
• Join Beta: Marketing Email Classification Properties

Enhanced File Management Capabilities

Enhanced sorting and filtering options in the File Manager now allow users to find their files faster. With multi-level sorting and advanced filters for file type, upload date, status, and user, managing digital assets has never been easier.

• Beta Program: Users can join the beta to leverage these new capabilities.
• Join Beta: Enhanced File Manager

App Objects: Democratizing Advanced Features

A revolutionary update now allows marketplace apps to create dedicated CRM objects directly in users' portals. This feature is available to all HubSpot customers regardless of their plan level, democratizing advanced functionalities.

• Learn More: App Objects

HubSpot’s Unified Developer Platform: Innovations and Opportunities

The new HubSpot developer platform introduces a unified app framework that replaces private and public apps. It includes modern development tools, AI-native documentation, and streamlined deployment capabilities, all designed to support scalable, AI-ready apps and solutions.

• Learn More: HubSpot Developer Platform

Breeze Agent Tools: Customizable AI Capabilities

Breeze Agent Tools offer atomic AI capabilities designed for specific tasks such as content summarization and CRM data querying. These tools are part of the new developer platform and are accessible in public beta.

• Beta Program: Users can join the beta to access these capabilities.
• Join Beta: Breeze Agent Tools

Community Discussions and Ecosystem Insights

During the INBOUND 2025 event, there was palpable excitement among developers and app partners about the streamlined developer experience. HubSpot’s commitment to creating seamless, intelligent experiences was evident in the discussions about the unified app framework and AI-native documentation.

Summary of Key Takeaways and Next Steps

The updates announced at INBOUND 2025 reflect HubSpot’s dedication to innovation and user-centric design. Key takeaways include:

• Enhanced Integration: The HubSpot Connector for Gemini and AI-powered email classification properties offer enhanced integration and optimization opportunities.
• User Accessibility: Features like enhanced file management and app objects democratize advanced functionalities, making them accessible to users across all plan levels.
• Developer Empowerment: The unified developer platform and Breeze Agent Tools provide developers with modern tools and capabilities to create scalable, AI-ready solutions.

For further details and to join beta programs, visit the provided links. Stay tuned for more updates as HubSpot continues to innovate and transform the CRM landscape.