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September 12, 2025 Wake Up Customer Platform - Support Macros

Written by Chris Carolan | Sep 15, 2025 1:40:37 PM

Overview of September, 12 2025 HubSpot Updates

On September 12, 2025, HubSpot announced a series of significant platform updates aimed at enhancing user experience and streamlining various processes. These updates span across multiple features including the Global Content Editor, CRM, and more. This article provides an in-depth look at each update, offering comprehensive details and insights.

Platform Updates Detailed

Innovative Features in Global Content Editor

  • Navigation Editing in Global Content Editor: HubSpot introduces the ability to access advanced menus and navigation settings directly within the Global Content Editor. This update eliminates the need to switch to the Settings page to make changes, thereby streamlining the process of creating headers and footers. This enhancement is designed to reduce context switching, making the website build experience more efficient.

Enhanced CRM Record Timeline and Navigation

  • CRM Record Timeline Updates: HubSpot has rolled out an updated CRM record activity timeline that combines a modern new look with powerful new filtering capabilities. The visual redesign includes a threaded timeline layout, threaded comments, and enhanced visual signals to help users find key activities faster.

  • Pipeline Cloning: In private beta, HubSpot introduces pipeline cloning, allowing admin users to clone existing pipelines across any CRM object that supports multiple pipelines. This feature aims to save time, reduce setup errors, and help teams scale their processes more efficiently.

Pipeline Cloning Beta: Streamlining Processes

  • Pipeline Cloning: Admin users can now clone existing pipelines across any CRM object that supports multiple pipelines, including deals, tickets, leads, custom objects, services, and more. This feature is designed to save time, reduce setup errors, and help teams scale their processes more efficiently.

Support Macros: Simplifying Customer Service

  • Support Macros: Now in private beta, macros allow support reps to take multiple steps of the support process with a single click. This includes sending messages to customers, updating ticket statuses, changing owners, and more. This feature aims to dramatically reduce the time needed to handle each ticket.

Community Discussions and Insights

During the announcement, hosts Chris Carolan, Casey Hawkins, and George B. Thomas discussed various community insights and shared their excitement about the updates. They highlighted the significance of these updates in making users' lives easier and enhancing their overall experience with the platform. Key community insights included:

  • The importance of reducing context switching for improved efficiency.
  • The benefits of pipeline cloning for growing teams and partners managing multiple brands.
  • The potential of support macros in speeding up customer service processes.

Summary of Key Takeaways and Next Steps

The updates announced by HubSpot in September 2025 offer a host of new features and improvements designed to enhance user experience and streamline various processes. Key takeaways include:

  • Improved Navigation Editing: Enhanced efficiency in website building with the Global Content Editor.
  • Enhanced CRM Features: Modernized CRM record timeline and the introduction of pipeline cloning.
  • Streamlined Support Processes: Introduction of macros to simplify customer service workflows.

For more detailed information on each update and to request access to beta features, users can visit the provided links. As HubSpot continues to innovate and improve its platform, these updates mark significant steps toward providing a more powerful and user-friendly experience for all HubSpot users.

Stay tuned for more updates and insights as HubSpot continues to enhance its platform to meet the evolving needs of its users.
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