On May 29th, 2025, HubSpot introduced two significant updates to its platform aimed at enhancing user experience and functionality. These updates include the introduction of multi-select user properties and enhancements to the Breeze Copilot. This article provides a detailed look at these updates, community discussions, and implementation guidance.
Create Multi-Select User Properties HubSpot users can now create multi-select user properties, allowing multiple record owners to be assigned to a single property. This feature has been heavily requested for years and is expected to save a lot of heartache. Previously, only one HubSpot user could be selected as a value, constraining the data model in cases where multiple users needed to be the owners of a record. Now, you can add multiple record owners, enabling better collaboration among team members. However, users syncing with Salesforce should be cautious of potential sync errors.
Join the beta here: Join the beta.
A New Breeze Copilot HubSpot is also rolling out enhancements to the Breeze Copilot, leveraging the latest AI technology for deeper, more intelligent conversations, better planning, and richer context from HubSpot data. This update introduces several enhancements such as detailed multi-part questions, more accurate and nuanced answers, faster performance, and higher quality responses. Despite some features not being available in the current beta, such as text refinement and report generation, users are encouraged to join the beta and provide feedback to help improve the tool.
Join the beta here: Join the beta.
The introduction of multi-select user properties has sparked discussions within the HubSpot community. While many users are excited about the increased flexibility, some express concerns about potential issues, particularly with Salesforce integration. It is recommended that users establish clear rules of ownership to avoid confusion, similar to the Spider-Man meme where multiple characters point at each other.
Regarding the Breeze Copilot enhancements, community members are eager to see how the AI improvements will streamline their workflows. The ability to create and update records using natural language is seen as a significant advancement. However, users are advised to be mindful of data retention policies and ensure that the new features align with their data governance practices.
The latest updates to HubSpot's platform offer exciting new capabilities that can enhance collaboration and efficiency. The multi-select user properties address a long-standing request from users, while the enhancements to the Breeze Copilot promise to revolutionize how users interact with their CRM.
Key takeaways include:
To fully leverage these new features, users are encouraged to join the beta programs, provide feedback, and stay informed about ongoing improvements. By doing so, they can help shape the future of HubSpot and ensure that the platform continues to meet their evolving needs.
For more information and to join the beta programs, visit the following links:
Stay tuned for further updates and community insights as HubSpot continues to innovate and enhance its platform.