Discover the newest features and improvements in HubSpot, including updates in Commerce Hub, in-app help, and more.
On May 28, 2025, HubSpot announced a series of platform updates designed to enhance user experience and functionality. These updates span several areas, including in-app help, Commerce Hub, Salesforce integration, mobile app enhancements, and Slack workflow actions. Below is a detailed breakdown of each update.
HubSpot introduces a new chat queue system for in-app help. This feature is designed to improve customer satisfaction by reducing wait times and enhancing access to support services. The key functionalities include:
The new Commerce Analytics Suite in HubSpot provides comprehensive reporting for invoices, subscriptions, and payments. This suite offers specific reports such as aging summary balance due, billed versus actual revenue, churned subscriptions, new subscriptions value, gross payment revenue, and total payment volume. This enhancement allows users to view sales reports alongside commerce reports for a holistic business overview.
George B. Thomas confirms the immediate availability of this feature in his portal, showcasing its readiness for users.
HubSpot expands its Salesforce app to support bi-directional syncing for tickets, tasks, and custom objects. This update aims to provide better visibility and reporting capabilities, enhancing sales motions and marketing campaign execution. Users can now join the beta to experience these improvements firsthand.
HubSpot extends its recent updates to include conditional properties and required associations for contacts and companies on Android devices. This update ensures that customizations made to the desktop record creation form are now respected on mobile, enhancing parity between desktop and mobile experiences.
New improvements to workflow actions in the Slack app for HubSpot include the ability to add actionable buttons directly in Slack notifications. Users can create tasks, update records, and tag teammates without leaving Slack. This update aims to transform informative Slack notifications into opportunities for immediate action and teamwork.
During the announcement, Chris Carolan, Casey Hawkins, and George B. Thomas engaged in discussions highlighting the practical applications and benefits of these updates. They emphasized the importance of leveraging existing HubSpot capabilities and staying informed about new features.
The hosts also discussed the need for HubSpot specialists with deep experience across the full platform, including Commerce Hub, Content Hub, Service Hub, and Operations Hub.
The latest updates from HubSpot bring significant enhancements across various aspects of the platform. Users are encouraged to explore these new features and integrate them into their workflows to maximize efficiency and improve customer satisfaction.
To stay updated on future releases and make the most of HubSpot's capabilities, users should regularly check for new features and participate in community discussions. For more information on the updates and to join relevant betas, follow the provided links.
Remember, you probably already own the solution you're looking for in HubSpot. Sometimes you just need to wake up to it.