May 23, 2025 HubSpot Updates - Journey Automation Cloning & Mobile List Management

Explore the Latest AI-Powered Features and Automation Updates in HubSpot

On May 23, 2025, HubSpot introduced a series of significant updates focused on AI and automation, designed to enhance user experience and streamline business processes. These updates cover a range of functionalities from data model recommendations to journey automation and brand voice customization.

Platform Updates Detailed

AI-Powered Data Model Recommendations for Cleaner Data

HubSpot is rolling out AI-powered recommendations to simplify the setup and improve usage. This feature helps administrators clean up messy data and structure their portals efficiently. By utilizing business context, the tailored templates provide a streamlined setup, allowing users to get value from HubSpot more quickly.

• Why it matters: Manually configuring HubSpot can be overwhelming and time-consuming, especially for new administrators. AI-powered templates cater to HubSpot's diverse customer base, enhancing efficiency and effectiveness.
• Request Beta: https://lnkd.in/eXYfyPKw

Cloning Journeys in Journey Automation to Save Time

Marketers can now clone entire journeys in Journey Automation, a feature that significantly reduces the time spent on creating similar marketing campaigns for different segments, products, or regions. This allows for faster setup and more strategic planning.

• Why it matters: Cloning journeys accelerates the automation building process, freeing up time for marketers to focus on strategy rather than repetitive tasks.
• Learn More: https://lnkd.in/ex4_CB_b

Email Digests for Research Intent: Keeping You Informed

HubSpot now offers weekly or monthly email digests that notify users of high-fit companies researching topics relevant to their business. These digests categorize accounts into new researchers, surging researchers, and top researchers.

• Why it matters: This feature makes intent data practical by delivering actionable insights directly to your inbox, enabling better-informed marketing and sales strategies.
• Learn More: https://lnkd.in/e-2y4wDD

Enhancing Service with Journey Analytics in Service Hub

Service Hub Enterprise customers can now leverage the Journey Analytics Report Builder for various use cases, such as evaluating self-service resources and understanding customer interactions. This tool offers deeper insights into service experiences, helping businesses optimize support processes.

• Why it matters: Journey Analytics enables leaders to measure and improve the effectiveness of customer responses and engagement, streamlining support processes and identifying inefficiencies.
• Learn More: https://lnkd.in/eTRujKkd

Customizing Your Customer Agent with Your Brand Voice

HubSpot's new beta feature allows users to configure their AI-powered Customer Agent to mirror their brand voice. This ensures that customer interactions are consistent with the brand's tone, style, and personality.

• Why it matters: Consistent customer experience is crucial for building trust and brand loyalty. This update ensures that the Customer Agent aligns with the brand's voice across all interactions.
• Request Beta: https://lnkd.in/eEQttGUn

Community Discussions and Ecosystem Insights

During the updates announcement, the hosts also emphasized the importance of leveraging the existing tools within HubSpot to maximize their potential. Community discussions highlighted the ongoing efforts to enhance user experience and the strategic use of AI to address common pain points.

For instance, the hosts mentioned the significance of cloning tools across the platform and the anticipated improvements in journey automation. They also discussed the practical applications of mobile access to lists, enabling marketers to work efficiently on the go.

Key Takeaways and Next Steps

HubSpot is making substantial investments in AI, automation, and deeper insights, aiming to help all teams, including marketers, move faster and smarter. The new features and updates are designed to streamline processes, enhance user experience, and provide actionable insights.

Next Steps:

• Explore the new AI-powered data model recommendations to clean up and structure your HubSpot portal.
• Utilize the journey automation cloning feature to save time on repetitive tasks.
• Sign up for the research intent email digests to stay informed about high-fit companies.
• Leverage Journey Analytics in Service Hub to optimize your customer support processes.
• Customize your Customer Agent with your brand voice to ensure consistent customer interactions.

Stay tuned for more updates as HubSpot continues to innovate and enhance its platform to meet the evolving needs of its users.