May 19, 2025 HubSpot Updates - Enhanced Video SEO Performance w/ Structured Data

Stay informed with the latest HubSpot platform updates that enhance knowledge base customization, video SEO, sequence reporting, and more.

Overview of the May 19th, 2025 HubSpot Platform Updates

On May 19th, 2025, HubSpot announced a series of significant platform updates aimed at improving user experience and extending functionality. These updates span various areas, including knowledge base migration, user permissions for commerce subscriptions, video SEO enhancements, advanced sequences reporting, and a new insights feed in the help desk.

Platform Updates Detailed

Migrating Your Knowledge Base to the New Customization Suite

HubSpot has introduced new customization tools for its knowledge base, offering a more flexible and user-friendly experience. The new suite allows for drag-and-drop functionality similar to what users are accustomed to with landing pages and emails. This update is particularly beneficial for users who have been using the legacy knowledge base and are looking to upgrade.

• Key Features: Themes, navigation menus, and a more advanced editor.
• Migration Guidance: Users can confirm the need for migration by checking their knowledge base dashboard for the legacy interface. Look for a "configure" dropdown instead of "customize template" and "organize category" buttons.

For more information on this update, visit HubSpot Knowledge Base.

Granular User Permissions for Commerce Subscriptions

HubSpot administrators now have the ability to manage user access to subscription data with greater precision. This update allows admins to control who can view, edit, and activate subscription payments, thereby enhancing data security and operational efficiency.

• Availability: Currently available in beta.
• Permissions Management: Admins can define user-specific access controls for creating subscriptions, viewing and editing data, and switching on payments.

To join the beta, visit HubSpot Beta.

Boosting Video SEO with Structured Data

HubSpot has rolled out a new feature to enhance video SEO by automatically adding structured metadata to video pages. This update aims to make videos more discoverable and improve their indexing by search engines.

• Implementation: Structured data is automatically applied when content that includes videos is published or updated.
• SEO Benefits: Enhanced discoverability and improved indexing without the need for manual optimizations.

For more details, check out HubSpot Video SEO.

Enhanced Sequences Reporting for Better Sales Insights

The new sequences reporting feature provides detailed step performance metrics and cross-sequence trend analysis. This update is designed to help sales teams measure and optimize their outreach effectiveness.

• Key Metrics: Call step metrics, task timeliness, and personalization rates.
• Usage: Particularly useful for those exploring the new prospecting agent.

Learn more about this update at HubSpot Sequences Reporting.

Introducing Today's Insights Feed in the Help Desk

HubSpot has launched a new feature called "Today's Insights Feed" to streamline access to service hub data. This feed provides support team leaders with a holistic view of operational health, delivering timely and actionable insights in an intuitive text format.

• Key Features: Simplified data review process, quicker decision-making, and reduced need for manual data analysis.
• Availability: Available at the pro level.

For additional information, visit HubSpot Help Desk Insights.

Community Discussions and Ecosystem Insights

The HubSpot community has been actively discussing these updates, particularly the new customization tools for the knowledge base and the enhanced sequences reporting. These features have received positive feedback for their potential to significantly improve user experience and operational efficiency.

• Knowledge Base Customization: Users appreciate the drag-and-drop functionality and the ability to better match their branding.
• Sequences Reporting: Sales teams are finding the detailed metrics helpful for refining their outreach strategies.

Summary of Key Takeaways and Next Steps

The recent HubSpot updates offer a range of new features designed to enhance user experience, improve operational efficiency, and provide more robust data insights. Key updates include:

• Migration to the new knowledge base customization suite.
• Enhanced user permissions for commerce subscriptions.
• Automatic structured data for improved video SEO.
• Advanced sequences reporting for better sales insights.
• Introduction of Today's Insights Feed in the help desk.

These updates are designed to help users leverage the full potential of HubSpot's platform. Users are encouraged to explore these new features and provide feedback to continue improving the platform's capabilities.

For more information on these updates and to join beta programs, visit the provided links and stay tuned for future updates.