On May 16, HubSpot introduced a series of updates to enhance its platform's functionality and user experience. This report covers the latest features and improvements, aiming to provide users with a comprehensive understanding of what's new and how to leverage these updates for maximum benefit. From customization options to AI enhancements, these updates are designed to streamline operations and boost productivity.
HubSpot's Deal Metrics Customization allows users to tailor the metrics displayed above their deal views. Previously, fixed metrics were a common gripe among users, leading many to hide these stats. Now, users can customize the displayed metrics to show information most relevant to their business, enabling faster and more informed decision-making.
Learn more: Deal Metrics Customization
To address varying workload capacities among support reps, HubSpot has introduced User-Based Ticket Capacity Limits by ticket type. This feature allows service managers to set individual limits for different ticket types (e.g., calling, messaging, email). The goal is to reduce rep overwhelm and improve response times. Reps can also see their capacity and that of their peers, facilitating better ticket management.
Join beta: User-Based Ticket Capacity Limits
The new Sales Workspace Daily Digest Email is designed to help sales teams prioritize their daily tasks. This morning email highlights important sales actions, provides preparation notes, and offers single-click access to essential tasks. This feature aims to make the Sales Workspace more user-friendly and improve adoption rates among sales teams.
Join beta: Sales Workspace Daily Digest Email
HubSpot announced the sunset of its legacy Shopify app. Data syncing for the legacy app will end on May 22, 2025, with auto-uninstall starting June 1, 2025. Users are encouraged to migrate to the new Shopify data sync app, which features an improved data model, two-way syncing for contacts and products, and advanced sync settings.
Learn more: Legacy Shopify App Updates
HubSpot has rolled out new modern marketing email templates designed for various use cases such as newsletters, webinars, and product announcements. These templates are more visually appealing and user-friendly, especially for new users. However, branding does not auto-apply, requiring users to customize the design blocks.
Learn more: New Marketing Email Templates
The community has reacted positively to these updates, particularly appreciating the enhanced customization and AI-driven features. George B. Thomas emphasized the importance of caring about the people you work with, a sentiment echoed in the user-based ticket capacity limits feature. Additionally, the introduction of AI-recommended actions in workflows has garnered interest, albeit with some concerns about its effectiveness depending on user expertise.
Overall, these updates align with HubSpot's strategic goal of creating a more integrated and user-friendly platform. The integration of AI and improved customization options reflect the company's commitment to continuous improvement and user satisfaction.
HubSpot's latest updates offer significant enhancements across various aspects of the platform. Key takeaways include:
Users are encouraged to explore these features and integrate them into their workflows for improved efficiency and productivity. For those interested in beta features, links are provided to join and learn more about the specific updates. Stay tuned for more updates as HubSpot continues to innovate and enhance its platform.