Stay informed with the latest HubSpot platform updates, ensuring your experience is optimized for efficiency and growth.
On May 15, 2025, HubSpot announced a series of significant updates designed to enhance user experience and optimize platform functionality. These updates include native payment integration, high cardinality associations, automatic translation of app listings, brand identity enhancements, and the sunsetting of the old Shopify integration. This article provides a detailed overview of each update, ensuring you stay informed and can implement these changes effectively.
HubSpot has made a strategic move to boost the adoption of its native payment tool by prominently featuring HubSpot Payments in the App Marketplace. Users can now quickly learn about HubSpot Payments' functionality and pricing, and start enrollment directly from the marketplace. This update simplifies the process of finding and using HubSpot's payment processing solution, which is known for its ease of setup and clean user experience.
Learn more: HubSpot Payments
For data-heavy users, HubSpot has introduced high cardinality associations, allowing for significantly increased association limits. Users can now associate up to 500,000 contacts with a single company, a feature particularly useful for those working with custom objects that require such scale. This update is available in a private beta and aims to provide greater flexibility and efficiency in data management.
Request beta: High Cardinality Associations
HubSpot has enhanced its translation capabilities by allowing app partners to auto-translate changes to their primary app listings. This feature ensures that all language versions of an app listing stay in sync automatically, addressing a gap that existed with ongoing updates. This improvement is particularly beneficial for global users who require consistent and accurate translations across multiple languages.
Learn more: Auto-Translate
HubSpot's brand identity feature has been a game-changer, allowing users to set their brand's voice, tone, visuals, mission, and competitive insights within the platform. This context is then used to inform AI-generated content across customer touchpoints, ensuring consistent messaging as businesses scale. This update addresses the challenge of maintaining brand consistency, especially when using generic AI tools that may dilute a brand's unique identity.
Learn more: Brand Identity
HubSpot has announced that the legacy Shopify integration will be discontinued as of today. Users who have not yet switched to the new version powered by Data Sync must do so immediately to ensure continued data synchronization. The new integration promises improved functionality and seamless syncing of Shopify data with HubSpot.
Check your integration: Shopify Integration
During the announcement, the hosts highlighted the importance of these updates in addressing user needs and enhancing overall platform performance. The introduction of HubSpot Payments in the App Marketplace was praised as a "ninja move" by the product team, making it easier for users to find and adopt the payment tool. The high cardinality associations update sparked discussions on data management and the potential use cases for such high association limits, with examples provided from various industries, including education technology and manufacturing.
The automatic translation feature was seen as a crucial step in supporting global users, ensuring that app listings remain accurate and up-to-date across different languages. The brand identity enhancements were particularly appreciated for their ability to maintain consistent messaging, a critical factor in building trust and loyalty among customers.
These updates represent significant improvements to the HubSpot platform, aimed at enhancing user experience and providing greater functionality. Key takeaways include:
Users are encouraged to explore these updates, implement the necessary changes, and take advantage of the new features to optimize their HubSpot experience. For further information and to stay updated on future announcements, users can follow the provided links and join community discussions.
Stay tuned for more updates as HubSpot continues to evolve and enhance its platform.