June 9, 2025 HubSpot Updates - Breeze AI Social Media Quick Replies on Mobile

Overview of Recent HubSpot Updates

On June 9, 2025, HubSpot introduced significant updates to its platform, aiming to enhance user experience and ensure reliability. This article covers two major updates: the Copilot Social Quick Replies Mobile feature and the enforcement of HubL function limits in marketing emails. Additionally, this post includes insights from community discussions and outlines the broader implications for users.

Platform Updates Detailed

Copilot Social Quick Replies Mobile: Enhancing Social Media Engagement

HubSpot has launched the Copilot Social Quick Replies Mobile feature, designed to help marketers respond to social media interactions more quickly and intelligently. This feature provides context-based suggested replies, allowing users to engage effectively from both desktop and mobile devices.

• Availability: This feature is available to users with Marketing Enterprise accounts.
• Requirements: Users must update to the latest version of the HubSpot app for iOS or Android to access this feature.

The Copilot Social Quick Replies Mobile feature aims to improve social media engagement by offering AI-generated replies based on the context of posts and comments. This allows marketers to address questions, comments, and concerns efficiently, thereby strengthening their social media presence and enhancing overall marketing effectiveness.

HubL Function Limit Enforcement: Ensuring Email Reliability

Starting May 28, 2025, HubSpot began enforcing the 10 function invocation limit per email send. This limit, documented since 2019, had not been enforced until now. The enforcement is aimed at improving rendering performance and avoiding reliability issues for all users.

• Impact: If an email exceeds the 10 function invocation limit, the email send will drop for that recipient, and the web version will return a 500 error message.
• Affected Functions: The enforcement applies to various HubL functions, including blog authors, CRM objects, CTAs, and more.

This enforcement is crucial for maintaining the reliability and performance of marketing emails. Users are encouraged to review the Hubble function developer documentation for detailed information on function limits.

Community Insights and Reactions

The updates have sparked discussions within the HubSpot community. Many users expressed surprise at the gating of the Copilot Social Quick Replies Mobile feature to Marketing Enterprise accounts. Discussions also highlighted the importance of humanizing social media interactions, even when using AI-generated replies.

Regarding the HubL function limit enforcement, users appreciated the transparency in the update, although some found the technical language challenging. The enforcement aims to prevent rendering lag and reliability issues, which have been concerns for users in the past.

Technical Specifications and Access Requirements

For the Copilot Social Quick Replies Mobile feature:

• Requirements: Update to the latest version of the HubSpot app for iOS or Android.
• Availability: Available to Marketing Enterprise account holders.

For the HubL function limit enforcement:

• Affected Functions: Includes blog authors, CRM objects, CTAs, and more.
• Limit: 10 function invocations per email send.
• Impact: Exceeding the limit will result in dropped email sends and 500 error messages for web versions.

Key Takeaways and Next Steps

These updates underscore HubSpot's commitment to enhancing user experience and ensuring platform reliability. The Copilot Social Quick Replies Mobile feature empowers marketers to engage more effectively on social media, while the HubL function limit enforcement ensures email reliability and performance.

Next Steps for Users:

• For Copilot Social Quick Replies Mobile: Update the HubSpot app to the latest version and explore the new feature to enhance your social media engagement.
• For HubL Function Limit Enforcement: Review your marketing emails to ensure they comply with the 10 function invocation limit. Refer to the Hubble function developer documentation for detailed guidelines.

Stay tuned for more updates and join community discussions to share your experiences and insights. For further information on these updates, visit the HubSpot knowledge base or contact HubSpot support.